Wednesday, November 23, 2011

Mobile Marketing News Weekly - Week of November 21, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to Juniper Research the mobile retail sector is set to grow up to $15 billion worldwide by 2012. This is an increase of 50 percent over and above the figures for 2011.  An earlier report had predicted that revenue from the mobile NFC market would reach $50 billion by 2014. Read Original Content

Mobile QR codes in magazines have risen 228 percent since last January according to research firm Nellymoser. Read Original Content

For the second quarter of 2011, Pandora reported revenue that was up 117 percent year over year to $67 million, and mobile advertising accounted for half of that total revenue.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

As retailers battle to draw customers into their stores on Black Friday, online merchants are plotting a cunning ambush — offering an arsenal of mobile-only deals intended to pick off shoppers as they wait in line.  Read Original Content

A former Target executive at the Mobile Marketing Forum 2011 said the company saw 250,000 consumer engagements when it ran a mobile circular campaign for the back-to-school season. Read Original Content

Walgreens is bringing mobile coupons to smartphone users beginning on Black Friday as it looks to enhance the shopping experience via its mobile apps, adding mobile coupons that can be scanned at point-of-sale to its existing mobile applications. Read Original Content

A report from Borrell Associates indicates that total mobile coupon spending in the U.S. is expected to rise from $90 million in 2009 to $6.53 billion in 2014, according to a 2010 U.S. Local Mobile Advertising and Promotions Forecast. Read Original Content

Early next year, Visa will start marketing its digital wallet as  The new digital wallet will make it easier for customers to make online purchases, especially from their mobile phones. Read Original Content

Gartner predicts that mobile advertising revenue will hit $3.3 billion in 2011. While North America and Europe will show strong growth, they will only account for a quarter of the market between now and 2015, at which time Gartner believes the market will be worth $20.6 billion. Read Original Content

A recent study by InMobi, predicts that 2011 will be the biggest year for mobile advertising yet, with an estimated 60 million mobile users planning to utilize their devices during the upcoming holiday weekend, over 21 million (36 percent) with the intention to make purchases directly from their mobile handset. Read Original Content

In October nearly 11 percent of online shoppers used a mobile device to visit a retailer's site, up from 4.2 percent in October 2010 and less than 1 percent in the 2009 holiday shopping season. This month 15 percent of people in the U.S. who log onto a retailer's Web site are expected to do so through a mobile device, IBM predicts. Read Original Content

Whitepapers of Note

Recorded Webinars of Note

Ruggedized and Industrial Mobile Device Articles

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.