Wednesday, November 16, 2011

Mobile Marketing News Weekly - Week of November 14, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Medical News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Amazon.com is introducing a new version of its Price Check comparison shopping application optimized for Google's Android operating system, enabling consumers to contrast in-store retail prices with products available from Amazon and its two million online merchant partners. Read Original Content

According to Juniper Research the mobile advertising market will grow to $15 billion by 2012 and reach $50 billion by 2015. Read Original Content

Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Wine.com has created a mobile site that allows customers to make wine purchases using their smartphone. Currently Wine.com has nine percent of its online customer base using iPads, who have been known to spend more money while on their devices compared to regular PC users. Read Original Content

The UK will spend more on Christmas shopping via mobile phones than any other country in Europe this year. According to a report commissioned by the Centre for Retail Research, UK shoppers will spend £1.64 billion on purchases for the festive season through their handsets this year. Read Original Content

Christmas shopping is set to go mobile this year, following reports that web giant Google has seen a 220 percent spike in shopping searches coming from smartphones. Read Original Content

The New York Times has unveiled an iPad application that houses all of its fashion news in one single mobile-optimized site. Read Original Content

A recent Experian survey and has found that 13 percent of holiday shoppers will likely purchase items while using their mobile devices.  Of the customers who plan to shop via a mobile device, 38 percent will do most of their shopping on their devices. Read Original Content

JC Penney is getting into the holiday spirit by donating $25 to The Salvation Army for every customer who checks in to one of its locations on Black Friday. Read Original Content

Experts are predicting a “breakthrough year” for mobile e-commerce as research shows that 35 percent of people are planning to use their mobiles and tablets to do their Christmas shopping. Read Original Content

This holiday season Best Buy shoppers can use their mobile device to give back. The retailer announced it will donate $2 to Boys & Girls Club of America for every mobile Facebook check-in as part of Best Buy's first-ever Facebook Check-in for Charity program. Read Original Content


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Ruggedized and Industrial Mobile Device Articles


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.