Wednesday, November 09, 2011

Mobile Marketing News Weekly - Week of November 7, 2011


The Mobile Marketing News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read M2M News Weekly

A recent report from Juniper Research suggests that the mobile coupon market will be worth $46 billion by 2015, a large jump from the $5.6 billion projected for the industry this year.  Read Original Content

Sixty-two percent of consumers are expected to make purchases with their mobile devices this holiday season, according to a survey from Sybase 365 and Mobile Marketing Association.  Read Original Content

A new report from Juniper Research has found that the value of mobile retail marketing will reach $15 billion globally by 2012 as digital adspend goes mobile. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

The Grafton Stop & Shop Supermarket is among the stores offering SCAN IT! Mobile, a grocery app that allows customers to use their personal mobile device to scan, tally and bag their groceries while they shop. Read Original Content

Gap Inc. is expanding its Gap Mobile4U program to deliver personalized real-time location-based discounts for the holidays and throughout the year. Read Original Content

About one in four smartphone owners plan to use a mobile device for holiday shopping, according to an annual holiday survey by Deloitte. Of those, 59 percent will use their phones to compare or check prices, 46 percent plan to use them to check product availability and 41 percent will get coupons through their handsets. Read Original Content




IBM predicts that during this year’s November holiday season, 15 percent of people in the United States logging onto a retailer’s Website are expected to do so through a mobile device. Read Original Content

Within the past year the world has experienced rapid growth in the number of mobile applications downloaded. China for example has experienced an 870 percent increase in mobile apps since 2010. Read Original Content

A survey conducted in the UK by UtalkMarketing shows that 32 percent of consumers between the ages of 18 to 34 indicated that they would be using their mobile phones to purchase gifts during the Christmas season. Read Original Content

Shopkick, the largest location-based shopping app that rewards shoppers walking into stores, announced Old Navy has joined its Partner Alliance. Just in time for holiday shopping, shopkick walk-in rewards will be live in all of Old Navy's nearly 1,000 U.S. locations. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.