Wednesday, September 28, 2011

Mobile Markting News Weekly - Week of September 26, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Greetings!  This is Kevin Benedict offering a free report on enterprise mobility for everyone that completes my new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey to all participants.  I believe we can all learn some very interesting and perhaps unexpected information from this survey that will help us plan and develop good strategies.  Take the Survey Here!

PricewaterhouseCoopers, the business services firm, predicts that mobile adspend should hit €250 million in Germany by 2015, almost three times the total from 2011.  Read Original Content

Market research firm Nielsen has reported that 56 percent of smartphone users who purchased their devices in the last three months have purchased an Android-powered device. notes that these new device owners will likely conduct searches through Google’s mobile search.  Read Original Content

Mobile phone users in India have been banned from sending more than 100 text messages a day as part of an attempt to curb the telemarketing via text messages.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

ShopKick, the mobile shopping app with a focus on location-based engagement, recently reported that during its first year they have had over 700 million product views and over 2 million physical store walk-ins.  Read Original Content

The retail magazine app CATALOGUE has recently added Best Buy to its client base. CATALOGUE by TheFind now has 500,000 stores and 450 million products on the shopping app.  Read Original Content

During the annual retail summit a survey was taken that found 44 percent of retailers were considering location-based deals to enhance their marketing strategy.  Read Original Content

Research and Markets reports that 90 percent of executives in India believe mobile marketing will be the best growth opportunity within the near future.  Read Original Content

Consumers are beginning to purchase high priced items via mobile apps. Recently a Blue Nile app customer purchased a $300,000 diamond ring using the iPhone app.  Read Original Content

Information from PayPal shows that the company expects 46 percent of people in the United States to make holiday purchases using their mobile devices this year.  Read Original Content

InMobi experienced a 25 percent growth in global ad impressions over the previous quarter, serving 126.7 billion mobile advertising impressions globally.  The company also reports that smartphone growth continues to increase sharply, representing 42 percent of mobile ad impressions since May.  Read Original Content

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.