Wednesday, September 14, 2011

Mobile Marketing News Weekly - Week of September 12, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

Greetings!  This is Kevin Benedict offering a free report on enterprise mobility for everyone that completes my new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey to all participants.  I believe we can all learn some very interesting and perhaps unexpected information from this survey that will help us plan and develop good strategies.  Take the Survey Here!

Adsmobi projects the European mobile advertising market to be valued at $1.03 billion by 2014.  Read Original Content

Research firm Ovum has indicated that in the Asia Pacific region the expected mobile apps market revenue will reach $958 million by 2015.  Read Original Content

Advertisers in the U.S. alone have been forecasted to spend over $1.1 billion while investing in mobile marketing by the end of 2011, which represents a 48 percent year-on-year increase, according to estimates from eMarketer.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Sony Music has launched a QR Code advertising campaign in 100 London black cabs to promote new music from 11 popular artists under the Columbia record label.  Read Original Content

A new survey from the Pew Internet & American Life Project has found that at least 28 percent of U.S. adults have used mobile and social location-based services.  Read Original Content

In an attempt to promote mobile shopping Amazon is redesigning the shopping website for tablet devices.  Read Original Content

Dale Carr, CEO of Leadbolt, says that mobile ad sales will soar in the coming year reaching $6 billion by the end of 2012, with mobile and tablet ad delivery taking priority.  Read Original Content

eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year.  By 2013 the number using such coupons will nearly double, and 16.5 percent of all U.S. adult mobile phone users will redeem a coupon.  Read Original Content

IBM recently conducted a study of over 4,000 smartphone owners in Europe and found that 51 percent of participants have conducted a purchase through their device.  Read Original Content

According to IDC research one of the reasons marketers and advertisers are focusing on mobile campaigns is due to the shift from desktop Internet usage to mobile Internet usage.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series:  SAP's Nick Brown
Mobile Expert Video Series: SAP's CIO Oliver Bussman
Mobile Expert Video Series: Cognizant's Jeff Wallace
Mobile Expert Video Series: Sybase's Bryan Whitmarsh
Enterprise Mobility - A Tank Half Full
Mobile Expert Podcast Series: PSION's Mike Petersen
Kevin Benedict’s Video Comments:  Mobility without Tactics is Wasted
Mobile Expert Podcast Series: Toa Technologies' Yuval Brisker

Upcoming Events

Virtual Mobility Summit - September 27, 2011
Field Mobility 2011 Australia - October 25 - 27, 2011
Enterprise Mobility Exchange, Las Vegas - November 2 - 3, 2011
Kevin Benedict Speaking Tour, Tokyo - November 14-15, 2011
Kevin Benedict Speaking Tour, Singapore - November 17-18, 2011
Kevin Benedict Speaking Tour, San Paulo, Brazil - December 4-9, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform 

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.