Wednesday, August 31, 2011

Mobile Marketing News Weekly - Week of August 29, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Juniper Research predicts that mobile phone coupons will attract 300 million users redeeming $6 billion in value by 2014.  Read Original Content

According to GIA, the global market for location-based advertising is projected to reach $12.8 billion by the year 2017.  Read Original Content

InMobi, the world’s largest independent mobile ad network reported that during the second quarter of 2011, mobile ad impressions in the Asian market increased by 17 percent to include 8 billion new impressions.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

The HP TouchPad is the little engine that could, except it got shut down.  According to mobile ad agency Jumptab, HP tablet computers are catching up with Android tablets when comparing the amount of advertising revenue generated through these devices.  Read Original Content

Pandora, the internet radio service, announced that its second quarter experienced $58 million in advertising revenues, $30 million coming from mobile advertising sales which reflects over 50 percent of total ad dollars generated.  Read Original Content

A recent study from Forrester Research estimates that companies will spend nearly $77 billion on interactive marketing by 2016.  Read Original Content

According to Borrell Associates, local advertisers will spend almost $800 million on mobile marketing this year, and more than $400 million on coupons, contests and other forms of mobile promotions.  Read Original Content

A new study conducted by The Relevancy Group reveals that 86 percent of retailers are increasing mobile ad spending in the coming year. However, 55 percent of those retailers surveyed also said that they were dissatisfied with or did not participate in click-based mobile advertising models.  Read Original Content

Thirty-five percent of UK consumers will do more shopping on their smartphones this Christmas than ever before, according to eDigitalResearch and IMRG.  Read Original Content

The location-based shopping app Shopkick has announced 12 big name brands have joined its partner alliance advertising program.  Read Original Content

Recent Articles by Kevin Benedict

Predictions About HTML5
SAP TechEd 2011:  Mobile Technologies and the Real Time Enterprise
HTML5 Apps
SAP TechEd 2011:  Mobile Technologies and the Real Time Enterprise

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Whitepapers of Note


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Ruggedized and Industrial Mobile Device Articles


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.