Wednesday, August 24, 2011

Mobile Marketing News Weekly - Week of August 22, 2011


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

Android is expected to be the top global mobile ad platform by the end of the year, according to the latest quarterly analysis from independent mobile advertising network InMobi.  Read Original Content

Google this week released a new tablet based online catalogue that promotes mobile shopping through devices.  Google Catalogs includes content from Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands' End, Macy's, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance, Tea Collection, Urban Outfitters and Williams-Sonoma.  Read Original Content

A Georgia hospital is using Quick Response codes in its advertising to make it easier for women to schedule mammograms.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Portio Research reports that the mobile application user base is expected to hit 256 million people by 2015, growing at 37 percent yearly.  Read Original Content

A survey by JiWire reports that 63 percent of UK participants are willing to give up personnel information in order to receive relevant updates on their mobile devices.  In the United States that number is 60 percent.  Read Original Content

ConAgra Foods has partnered with Phil Lempert, a.k.a. the “Supermarket Guru” to launch an iPhone app that allows customers to shop with more awareness by accessing the app for weekly tips on new trends and savings opportunities.  Read Original Content

Electronics retailer Best Buy Co. and financial services company Citi are teaming up on a new app that lets Citi's reward-program customers redeem points by scanning UPC codes at Best Buy stores.  Read Original Content

Resulting from the increased number of global smartphones, InMobi reports there has been a 35 percent growth rate of North American global-mobile ad impressions compared to the previous quarter.  Read Original Content

eMarketer reports that U.S. marketers will spend 48 percent more on mobile advertising in 2011 as compared with 2010, and social networking sites will experience 55 percent ad revenue growth this year.  Read Original Content

Mobile advertising is set to explode over the next few years, according to a new report from Borrell Associates, going from $10.2 billion this year to $51.4 billion in 2016.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Podcast Series: Psion's Gregg Anderson, Part 1
Enterprise Mobility Solutions with Depth and Width
Kevin's Random Notes on HTML5 for Enterprise Mobility Solutions
Mobile Expert Video Series: Zenware's Rod Puzey
The Mobility World is Not What it Was a Week Ago!

Upcoming Events

Build vs. Buy:  Mobile App Development - August 24, 2011
Field Mobility 2011 - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform 

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.