Wednesday, August 17, 2011

Mobile Marketing News Weekly - Week of August 15, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Consumer usage of mobile coupons is forecasted to exceed 300 million globally by 2014, according to Juniper Research’s latest report.  Read Original Content

Mobile advertising is small compared to online ads, but is expected to grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey.  This is a 43 percent compound annual growth rate.  Read Original Content

According to a new report from comScore, more than 14 million Americans used their smartphones to scan QR codes or bar codes this June, another sign that mobile advertising campaigns are becoming more widely accepted.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Millenial Media reports that Apple continues to be the most popular mobile device to advertise through, representing 30 percent of overall ad impressions.  Read Original Content

J.P. Morgan has projected mobile marketing expenditures of $1.2 billion this year, nearly twice the 2010 levels as estimated by the Interactive Advertising Bureau.  Read Original Content

A recent report by ABI Research revealed that mobile shopping is expected to reach $163 billion worldwide by 2015 largely due to the increased number of smartphones being used.  Read Original Content

Amazon released a mobile app on Monday designed for student back-to-school shopping. The app is designed for Apple devices and includes a barcode-scanning feature to compare prices of textbooks.  Read Original Content

A Borrell research report projects that local online advertising will reach $18 billion by 2016, with local mobile couponing at $3 billion.  Read Original Content

Mobile advertising company Nexage is delivering eight billion ad impressions per month, a 50 percent growth over a three-month period from May to July 2011.  Read Original Content

According to a recent study conducted by Experian Simmons, more than 33 million U.S. consumers use their mobile phone for shopping-related activities.  Read Original Content

Recent Articles by Kevin Benedict

Best Channel Products 2011 - Handheld Computers
Kevin Benedict's Video Comments: Enterprise Mobility Impacts Everything
Open Text and Their Evolving Mobile Strategies
Kevin Benedict's Video Comments: Enterprise Mobility and Real Time Decision Making
Video Comments: Mobile Data and the Real Time Enterprise
Build vs Buy: Mobile App Development and Enterprise Mobility
Syclo Conversation About Trends

Upcoming Events

Build vs. Buy:  Mobile App Development - August 24, 2011
Field Mobility 2011 - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.