Wednesday, August 10, 2011

Mobile Marketing News Weekly - Week of August 8, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

Online and mobile advertising networks serving platforms and exchanges are projected to clear an estimated $5.65 billion in gross video media spend in 2011, according to an interdisciplinary sector report.  Read Original Content

Gartner has estimated that worldwide spending on mobile advertising will double in 2011 to $3.3 billion, from $1.6 billion in 2010, and should reach $20.6 billion by the year 2015.  Read Original Content

Fast food franchise Taco Bell is using QR codes on its fountain drink cups and big box packaging to offer exclusive MTV content to consumers.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

According to a recent Forrester report, consumers prefer to shop using their tablet devices rather than smartphones.  Read Original Content has created a smartphone app for iPhones and Androids that enable students to use barcode scanning and GPS features to find the cheapest deals when shopping for textbooks.  Read Original Content

According to a recent report from Experian Simmons, mobile technology is becoming an indispensable aspect of American shopping habits. As this trend continues, it will be imperative that businesses cater their marketing campaigns to mobile devices to stay ahead of the curve.  Read Original Content

With nearly 350 million children about to become connected to the Internet, India has massive potential for mobile marketers.  Read Original Content

According to Pirq CEO, James Sun, by 2015 consumers will spend about $119 billion on goods and services bought via their mobile phones.  Read Original Content

According to a recent survey conducted by the Relevancy Group, 60 percent of marketing agencies designate 1 to 20 percent of their digital marketing budget for mobile advertising campaigns.  Read Original Content

The world's biggest mall owners are looking to mobile and online shopping technology to boost visitor numbers and fight against growing vacancies, as online shopping increasingly impacts brick-and-mortar stores.  Read Original Content

Recent Articles by Kevin Benedict

The Enterprise Mobility Exchange in Las Vegas - November 2 and 3
Tracking and Monitoring Shipments on Aircraft - M2M Devices
HTML5, Enterprise Mobility and Visual Effects
Death by Mobile App
Consumer Smartphones or Industrial Smartphones?
More on HTML5 for Mobile Application Developers
Mobile Expert Video Series: Jon Reed, John Appleby and Kevin Benedict

Upcoming Events

Field Mobility 2011 - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.


Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.