Wednesday, August 03, 2011

Mobile Marketing News Weekly - Week of August 1, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

A new survey by Deloitte has found that an increasing number of families will be back-to-school shopping through their mobile devices.  Read Original Content has improved their mobile site and now allows shoppers to view vehicle history reports for free.  Currently around 35 percent of potential car shoppers use tablets and mobile devices while searching for new vehicles.  Read Original Content

Mobile ad spend is growing at a rate of 50 percent or more in many markets across the globe.  In South Africa, Vodacom, MXit and Google predict that mobile marketing and advertising spending in South Africa will grow to $1 billion in revenue by 2012.  Read Original Content

According to comScore 76 million Americans own smartphones, this combined with the recent BIA/Kelsey report predicting mobile advertising revenues to hit $2.8 billion in 2015, makes it clear that mobile marketing is set to increase in demand.  Read Original Content

Marketers are failing to invest in targeted mobile channels, such as search, by being too fixated on smartphone apps, according to a study by Forrester Research.  Read Original Content

Velti has been selected by Subway Restaurants as the provider of mobile marketing and advertising technology.  Subway will begin providing mobile marketing for over 24,000 stores.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

Research firm Experian Simmons has found that there are now 33.3 million smartphone owners in the United States who shop using their devices.  Read Original Content

A new study conducted by The Relevancy Group in June 2011 and commissioned by Pontiflex has found that 43 percent of survey responders are dissatisfied with mobile marketing attempts, largely due to a lack in ROI.  Read Original Content

According to new figures from the British Retail Consortium, 27 percent more consumers are turning to their smartphones to conduct online shopping searches than were a year ago.  It is also expected that overall parcel deliveries will increase as a result.  Read Original Content

A Virginia bed and breakfast company was overwhelmed with a large number of new clients after using LivingSocial to advertise a half-off deal for a one-night stay.  The Inn sold 498 one-night stay coupons within the first week.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: Jon Reed, John Appleby and Kevin Benedict
Video Comments: What Kevin Benedict has Learned about Enterprise Mobility this Month
What Kevin Benedict is Learning about Enterprise Mobility this Month
Mobile Expert Podcast Series: Sybase's Dan Ortega, Part 1

Upcoming Events

Field Mobility 2011 - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
Healthrageous Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.