Wednesday, July 20, 2011

Mobile Marketing News Weekly - Week of July 18, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Charts Weekly

eMarketer has estimated that advertisers in the U.S. will spend just over $1.1 billion on mobile phone advertising this year, rising to $1.5 billion in 2012.  Read Original Content

A new study by comScore has found that in the past year mobile searches on major search engines like Google have increased 34 percent.  Read Original Content

A new survey conducted by the Interactive Advertising Bureau shows that despite in-app rich media opportunities, most marketers are directing advertising at traditional mobile web display ads.  Read Original Content

Gartner predicts that money spent on mobile ads will soar nearly seven times from an anticipated $3.3 billion this year to $20.6 billion in 2015.  Read Original Content

Groupon and Expedia have partnered to form a location-based travel discount service called Groupon Getaways.  This will provide travelers with a wide range of travel discounts on hotels and airfare.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Global mobile advertising continued to rise during the second quarter of 2011 with 23 percent growth since March.  Read Original Content

A new study from the Interactive Advertising Bureau reveals that more companies are seeing mobile platforms as key marketing opportunities through which they can better reach customers and market their brands.  Read Original Content

A new IDC study expects tablet sales in 2011 to be high and potentially rewarding for mobile advertisers.  Read Original Content

President Obama’s campaign has recently spent over $70,000 in mobile advertising to promote the 2012 re-election campaign.  Read Original Content

For the first time ever, Apple has moved ahead of Nokia devices to be the top manufacturer when it comes to European mobile ad requests, according to ad network InMobi‘s latest Mobile Insights report.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: ETSA Utility's Grant Roach
Mobile Expert Video Series: Jessica Fell
Mobile Expert Video Series: Telstra's Warren Wipiti
Mobility in Australia is Challenging
Mobile Expert Video Series: Jemena's Tinashe Mutimbe
Mobility ROI - Week of July 11, 2011

Upcoming Events

Critical Requirements for Mobile App Development:  Agility and Speed Strategy, Process, and Tools to Accelerate Mobile Development, July 21, 2011
Mobile Tablet Trends in the Enterprise featuring Samsung Mobile - July 28, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.