Wednesday, July 13, 2011

Mobile Marketing News Weekly - Week of July 11, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

Local Media Consultancy predicts that advertisers will invest a total of $690 million on local mobile ads this year, reaching $2.84 billion by 2015.  Read Original Content

Pyramid Research recently stated that global revenue for the location-based services market is expected to reach $10.3 billion in 2015 up from $2.8 billion in 2010.  Read Original Content

Marketers are poised to increase their U.S. mobile advertising spending from $790 million in 2010 to $4 billion in 2015 according to a new forecast published by BIA/Kelsey.  Read Original Content

Apple is trying to capture a larger advertising client base by offering special deals to ad agencies to market companies through iAds.  Read Original Content

Earlier this week Groupon informed it’s 83 million subscribers that they have changed their privacy policy in order to collect more information from mobile devices and personal content.  Read Original Content

AT&T is creating a mobile location-based yellow pages feature that allows companies to advertise through the mobile app.  AT&T expects the local mobile ad market to be worth $2 billion by 2014.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Foursquare has formed agreements with LivingSocial, AT&T, Gilt Groupe and others to expand their location-based coupons through already existing services.  Read Original Content

Nokkia is attempting to make a comeback as a market leader by focusing more on location-based services, mobile wallets and mobile coupons.  Read Original Content

Microsoft has paired with UK marketing company Yell Group to sell online ads, mobile ads and cloud services to small and medium-sized business.  Read Original Content

According to new research by Nielsen, 46 percent of mobile phone users in Australia use smartphones. The study also shows that Australians use their smartphones in almost every part of their lives, including shopping, socializing, and using phones in restrooms.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: Gizmo's Troy Cox
Mobility and Personalized Health Technology – Webinar
Mobile Expert Video Series: SAP's Andrew Fox
More on Change Management and Enterprise Mobility
The Importance of Change Management to Enterprise Mobility
Mobile Expert Video Series: SAP Mentor Graham Robinson
HTML5 - What I am Learning
Reporting on Enterprise Mobility from Manly, Australia
Discussions About Sybase's Embedded Mobile Database Business, Part 1

Upcoming Events

Syclo Mobile Conference 2011, July 13 – 15, 2011
Mobile Case Study: Healthrageous Accelerates Time to Market through Mobile Development Strategy, July 13, 2011
Critical Requirements for Mobile App Development:  Agility and Speed Strategy, Process, and Tools to Accelerate Mobile Development, July 21, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.




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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.