Wednesday, July 06, 2011

Mobile Marketing News Weekly - Week of July 4, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

Oracle is claiming $2.6 billion in patent and copyright infringement damages related to its ongoing intellectual property skirmish with Google over the Android mobile operating system.  Read Original Content.

Total consumer and advertiser money spent on location-based services could make the sector a $10 billion industry by 2016, according to a new report from Strategy Analytics.  Read Original Content.

A recent study by Nielsen has found that during the past three months smartphones outsold traditional cell phones for the first time ever.  Read Original Content.

According to BIA/Kelsey, total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015.  Read Original Content.

According to a Gartner report, global mobile advertisement spending is projected to double in 2011 to $3.3 billion due a more favorable market and by 2015 it could reach $20.6 billion.  Read Original Content.

Within the past three years over 4.5 billion apps have been downloaded to Android smartphones.  Read Original Content.

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Pyramid Research predicts that by 2015 location-based advertising will be worth $6.2 billion.  Read Original Content.

A recent analysis by Canalys found that by the end of 2011 mobile apps will bring in over $7.3 billion.  Read Original Content.

The Wireless Federation predicts that by 2015 there will be 182.7 billion app downloads by smartphone and tablet users.  Read Original Content.

The number of companies that are using mobile advertising tactics has increased 128 percent in the past two years.  Read Original Content.

Recent Articles by Kevin Benedict

Real Estate Companies and Enterprise Mobility
Social Networking and Enterprise Mobility in Less Developed Regions
Recruitment and Enterprise Mobility
SAP and the Enterprise Mobility Message
London Eggs with Benedict Mobility Breakfast Series, July 1st
Brussels Eggs with Benedict Mobility Breakfast Series, June 30th
Small Mobile Apps Prove Big on ROI - Guest Blogger
Frankfurt Eggs with Benedict Mobility Breakfast Series, June 29th

Upcoming Events

ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011
Mobile Case Study: Healthrageous Accelerates Time to Market through Mobile Development Strategy, July 13, 2011
Critical Requirements for Mobile App Development:  Agility and Speed Strategy, Process, and Tools to Accelerate Mobile Development, July 21, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.



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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.