Wednesday, June 22, 2011

Mobile Marketing News Weekly - Week of June 20, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly 00
Also read Mobility News Weekly
Also read M2M News Monthly

A recent study by InMobi reveals that African mobile web users prefer the mobile channel (46%) to their Desktop (10%) and even In-store (44%) when shopping for Apparel, Consumer Electronics and Entertainment Tickets.  Read Original Content

A new report from research firm Gartner predicts that global mobile advertising revenue will reach $3.3 billion this year, up from $1.6 billion in 2010.  Read Original Content

ABI Research reports that by 2016 there will be over 830 million enterprise smartphone and tablet apps, a growth rate of nearly 90 percent.  Read Original Content

According to Cowen and Company Google will see a 41 percent increase in mobile online advertising revenue this year.  Read Original Content

A new report from research firm Gartner says that global mobile ad revenue is projected to reach $20.6 billion by 2015.  The Asia-Pacific region is expected to grow to $6.9 billion by 2015.  Read Original Content

TMC reports that advertising through mobile apps is more effective than advertising on mobile websites.  Read Original Content

Pyramid Research reports that by 2015 there will be $6.2 billion dollars in location-based advertising.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

Location based application company Foursquare announced that they have reached the 10 million member threshold.  Read Original Content

There are now over 6,000 location-based apps for the iPhone and Forbes predicts that location0-based services will continue to become the trend among consumers.  Read Original Content

Everything Everywhere, O2 and Vodafone are partnering to provide both contactless payments and location-based advertising in the same package.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Commerce If You Want My Business
Mobility Insights for Tuesday
Mobility Can Change the World and Healthcare
Philippe Winthrop and Steve Levy Webinar on Enabling the Agile Business through Mobile Strategy
Eggs with Benedict - European Enterprise Mobility Breakfast Meetings
Response to My Article on Sybase's Embedded Mobile Databases and HTML5
What Does HTML5 Mean for Sybase's Embedded Mobile Database Business?

Upcoming Events

Eggs with Benedict - European Tour - Mobility Strategies and More, June 27 – July 1, 2011
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.