Wednesday, June 15, 2011

Mobile Marketing News Weekly - Week of June 13, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

A research report by mobileSQUARED reports that by the end of 2011 the Asian mobile advertising market will be valued at $2.8 billion.  Read Original Content

According to Strategy Analytics, by 2016 location-based services could become a $10 billion dollar industry despite recent privacy concerns.  Read Original Content

With the help of mobile devices, online advertising in Europe grew 15.3 percent in 2010 and total adspend reached 17.7 billion Euros.  Read Original Content

According to PwC by 2015 Canada will experience a growth in smartphone and tablet advertising that will reach $241 million compared to the present spending amount of $77 million.  Read Original Content

PricewaterhouseCoopers reports that mobile TV advertising will increase from $370 million to $1.4 billion in 2015.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

According to Marc Hindley of QR Scotland, QR codes have massive potential as an effective advertising method in a variety of ways.  Read Original Content

According to GoMo news, mobile barcode scans are rapidly increasing and the United States remains the top user with Germany as the world’s second highest barcode scanner.  Read Original Content

Somo, Europe’s leading independent mobile marketing agency, and Audi announce the launch of the Audi 24H app across iPhone, iPad and Android in support of its presence at this year’s Le Mans 24 Hour endurance sports car race.  Read Original Content

The Internet Advertising Bureau says that 51 percent of mobile phone owners, about 23 million people, use their device to either make a payment, redeem coupons or research products and services they later buy.  Read Original Content

A study by EnfoDesk released via Analysys International revealed that China reached 6.55 million location-based accounts by the end of the first quarter this year.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: Accenture's Brandon Webber
Mobile Expert Video Series: Vivint's Scott Taylor
Eggs with Benedict - European Tour - Mobility Strategies and More
Mobile Expert Video Series: Sybase's Shawn McEwen
The Season of Mobility User Conferences
Mobile Vendor Video: Brothers and Mobile Printers
Mobile Expert User Video: Portugal Telecom's Manuel Rosa de Silva
Mobile Expert Video Series: ClickSoftware's Gil Bouhnick

Upcoming Events

Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011
Eggs with Benedict - European Tour - Mobility Strategies and More, June 27 – July 1, 2011
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.