Wednesday, June 01, 2011

Mobile Marketing News Weekly - Week of May 30, 2011 **Special Edition

This is a special edition of the Mobile Marketing News Weekly.  In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition.  You can save this edition and use these numbers in your own business plans and presentations.

Also read The M2M News Monthly

Research by InMobi shows that within the past three months mobile advertising has grown by 17 percent. Read Original Content

The global mobile marketing and advertising market is estimated to grow from 2.25 billion in 2009 to 17.9 billion in 2015, a 41 percent growth rate, according to research from Berg Insight. Read Original Content

According to ABI Research, location-based mobile social networking revenues will reach $3.3 billion by 2013. Read Original Content

According to a study by comScore, 16.7 million U.S. smartphone users are currently subscribed to location-based services. Read Original Content

With over 700 million people using mobile phones in India, the mobile advertising industry is expected to grow by approximately 300 percent over the next two to three years. Read Original Content

The Interactive Advertising Bureau has reported that mobile ads brought in an estimated $550 to $650 million in the U.S. last year and is poised to grow substantially in upcoming years. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

According to eMarketer estimates, the U.S. mobile ad spending market is expected to surpass $1 billion this year.  Google is expected to be the main beneficiary of this increase. Read Original Content

This year is expected to see a 16 percent increase in search engine marketing and with the help of smartphone advertising will reach $19 billion. Read Original Content

Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market. Read Original Content

During the first quarter of 2011 mobile advertising investments grew by 38 percent. Read Original Content

Recent Articles by Kevin Benedict

What I Learned About Mobility at SAPPHIRENOW 2011
Challenges for a Global Manager of Service Delivery
Mobile Expert Video Series:  VIP’s Mark Goddard
Mobile Expert Video Series:  SAP’s Nick Brown
Mobile Expert Video Series:  Novus’ Dave Ploch
Mobile Expert Video Series:  Clicksoftware’s Nigel Clark
SAPPHIRE NOW 2011 Day 3 Mobility Photos!

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.