Wednesday, May 18, 2011

Mobile Marketing News Weekly - Week of May 16, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

According to ABI Research, location-based mobile social networking revenues will reach $3.3 billion by 2013.  Read Original Content

Velti, a leading global provider of mobile marketing and advertising technology, announced that it intends to acquire the remaining equity ownership of CASEE, the largest mobile ad exchange and mobile ad network in China.  Read Original Content

With over 700 million people using mobile phones in India, the mobile advertising industry is expected to grow by about 300 percent by 2014.  Read Original Content

The Mobile Marketing Association and Out There Media have found that mobile marketing is the most effective form of advertising in Asia.  Read Original Content

Fifty percent of smartphone users now have completed some sort of purchase with their mobile phones, a 20 percent increase in the last nine months.  Read Original Content

InMobi, the world's largest independent mobile ad network, and Amobee, the world leader in end-to-end mobile advertising solutions and services, have announced a three year, multi-million dollar partnership.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

According to a study by comScore, 16.7 million U.S. smartphone users are currently subscribed to location-based services.  Read Original Content

Concerns over privacy have slowed the growth of location-based services among smartphone users.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: ClickSoftware's Moshe BenBassat
Mobile Expert Video Series: Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series: SAP's Dr. Ahmed El Adl
Mobile Expert Video Series: Leapfactor's Luis Cabrera
Mobile Expert Video Series: Smartsoft Mobile's Dan Homrich
Mobile Expert Video Series: AMT-Sybex's Malachy Martin
Mobile Expert Video Series: SAP's Thortsen Stephan
SAPPHIRE 2001 Day 2 Mobility Photos!
Today is Mobility Tuesday at SAP's SAPPHIRENOW 2011!!!
Kevin Benedict's Mobility Photos from SAPPHIRE Now 2011
Mobile Expert Video Series:  Vivido Labs' Steve Cameron
Mobile Expert Video Series:  K2 Partnering's Paul Andrew

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.