Tuesday, April 26, 2011

Mobile Retailing News Weekly - Week of April 25, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market.



AT&T is creating a program that will allow developers to run location-based ads in their smartphones.  This will allow AT&T to compete with Google in the location-based advertising market.



Visa is working with Gap to deliver real time discounts and promotions to opt-in consumers via SMS.



A Massachusetts company has created a smartphone app that allows customers to shop for groceries by scanning barcodes with their phone cameras.



EBay will acquire mobile advertising provider Where Inc., a move that will continue to help the Internet giant bridge the gap between online and in store shopping.



During the first quarter of 2011 mobile advertising investments grew by 38 percent.



Recent studies show that when it comes to shopping in store, 73 percent of shoppers prefer to use their phones for small in store tasks like finding the price of the product.  Only 15 percent of shoppers prefer to speak to an in store clerk.



ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.


Google has added a feature that allows customers with smartphones to “check-in” when they arrive at retail stores and will be rewarded with discounts.



Isis, a collaboration between mobile carriers AT&T, Verizon Wireless, and T-Mobile USA, has announced a place and time for the launch of its own version of the NFC based payment system, planning to unfold it in Salt Lake City, Utah some time in 2012.



Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spending, and earning $254.3 million in net platform and media services-related revenue.



Wal-Mart Stores Inc. has agreed to acquire Silicon Valley startup Kosmix Corp., a move the world's largest retailer said underscores its plan to accelerate the company's social and mobile commerce offerings.


Recent Articles by Kevin Benedict

The Military and Mobile Devices
Kevin Benedict's Mobility News Weekly Audio Podcast
Kevin's Video Comments on Mobility at SAP's SAPPHIRE NOW 2011
Kevin's Video Comments on m-Business Trends and Mobile Marketing Numbers
Kevin's Video Comments on Mobile Enterprise Strategies

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.