Tuesday, April 05, 2011
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Mobile marketing is expected to continue to grow in the U.S. this year, with brands expected to invest more than $1 billion on mobile marketing in the U.S. alone in 2011.
A recent report from Forrester Research predicted that by 2014 over 40 percent of consumers will be accessing the web via a mobile device.
By 2015 digital strategies, such as social and mobile marketing, will influence at least 80 percent of consumers' discretionary spending.
Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend and earning $254.3 million in net platform and media services-related revenue.
Mobile marketing experts across the world are coming to Manila to present new ways of engaging customers through the use of smartphones and other wireless devices.
By 2015 at least 80 percent of consumers' discretionary spending will be influenced by social and mobile marketing.
Major advertisers such as Coca-Cola, Domino's and Marks & Spencer are adopting a range of innovative mobile marketing tools to reach U.K. consumers.
ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business. This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.
Fifteen percent of all retailers are looking to adopt mobile solutions within the next year, and more than 22 percent of retailers were increasing their mobile marketing initiatives as part of their overall marketing mix.
More than $1.2 billion in digital coupons savings was issued in 2010, representing 41 percent growth from the year before.
While Apple's iPhone has traditionally been the target for brands running mobile marketing campaigns, more and more research is suggesting that Android's share of the market is set to increase substantially.
Adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.
Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy.
National Basketball Association franchise the Chicago Bulls launched a new mobile initiative targeting long time fans of the popular sports team.
Recent Articles by Kevin Benedict
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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.