Tuesday, March 29, 2011

Mobile Retailing News Weekly - Week of March 28, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read Mobile NFC News Weekly
Also read M2M News Monthly

While Apple's iPhone has traditionally been the target for brands running mobile marketing campaigns, more and more research is suggesting that Android's share of the market is set to increase substantially.



Professional sporting events and concert promoters are pushing mobile marketing to new levels with iVisionMobile.com’s real time text to screen at live events.  Sports teams are now embracing mobile advertising when reaching out to fans through this new technology.



Research shows 2010 was a year of phenomenal growth for mobile advertising with the U.K. market growing 116 percent to £83 million in 2010.



The U.S. and India-based Vdopia Inc, which runs online and mobile video advertising network iVdopia, claims to be delivering $500,000 in profits every quarter. The Asian mobile video advertising market is expected to reach $1.5 billion this year compared to $1.2 billion in the U.S. and $200 million in Europe.



Spending on mobile advertising in the U.K. more than doubled in 2010, reaching a total of £83 million ($135 million) worth of investment.



The merger between T-Mobile and AT&T will create a giant in the market of mobile advertising.



A study shows that money spent on mobile marketing will grow roughly 50 percent in 2011.



Mobile will lead to an overall increase in digital marketing spent on affiliate networks this year, according to research by LinkShare.  Forty-five percent of respondents to a recent survey believe mobile will be a major area of growth in 2011.



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iLoop Mobile is taking its mobile marketing strategy to small, local retailers, with a new program called SlingShop.  Their clients already include Coca-Cola, McDonalds and Visa.



With recent research indicating that mobile advertising is set to grow this year, firms might want to ensure their email marketing strategies are optimized for this medium.



China's Sky-mobi, the country's leading mobile application developer recently entered the mobile advertising space via an agreement with one of China's leading advertising portals, Sohu.com Inc.  Sky-mobi has no apparent competition in the mobile marketing industry.



Mobile advertising has experienced a staggering 116 percent year on year growth (on a like for like basis), up from 32 percent growth in 2009.



Neiman Marcus, a women-focused retailer, is leveraging Scvngr for a new mobile initiative that rewards consumers for completing specific, brand-related challenges.


Recent Articles by Kevin Benedict

SAP Enterprise Mobility is all About Reducing Options
Mobile Expert Video Series: Australian Post's John Moy
Network Centric Operations, Syclo and ESRI
Unwiring Your Enterprise with SAP Enterprise Mobility
Mobile Expert Video Series: ETSA Utilities' Jason Lante
How Many Mobility Platforms are Enough?

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services
Mobile, The Next Big Thing for Business

Webinars of Note

Implementing SAP Enterprise Mobility - 10 Lessons Learned
Barcode Scanning in Mobile Apps
Five Ways to Optimize the ROI of your Mobile Solution


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.