Friday, March 25, 2011
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The mobile retail market will exceed $12 billion by 2014 due to one-to-one marketing and smartphone adoption, Juniper Research reports.
Brands significantly increased their UK mobile marketing spend last year, as part of their efforts to capitalize on the growth of smartphone use.
Mobile penetration in the Czech Republic is among the highest in Central European nations and is high even by western European levels.
Advances in smart phone technology and accelerating consumer adoption of tablets and other mobile devices have spurred an opportunity for marketers looking to make good on the long sought promise of mobile marketing.
UK mobile operator O2 has announced that it now has over 2 million customers registered on its personalized media service O2 More, reaching the milestone in just 16 months. O2 More is an opt-in marketing service that delivers personalized marketing.
The mobile search market generated revenues of $901 million in 2010, equivalent to around 3 percent of total search revenues. The boom in the adoption of smartphones is the key market driver. Forecasts indicate that by 2015 total mobile search revenue could reach $8 billion, or 11 percent of total search revenues.
According to the latest study carried out by LinkShare, 45 percent of marketing leaders feel that mobile advertising will be one of the top areas of growth in the industry in 2011.
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Groupon is about to unveil its innovative mobile app tool that it hopes is going to change the way we will eat, shop and play.
Mobile ads already account for $2 billion of the $55 billion spent on online advertising – and are expected to scale to $19 billion by 2012.
Research shows that mobile marketing will be the biggest gainers of ad spending this year. Investment into marketing through mobile platforms is expected to increase over the next decade as well. In a study of 100 marketing professionals, 45 percent expects that they will increase their marketing spending on mobile platforms and a third will continue to invest in affiliate marketing.
The T-Mobile and AT&T merger will allow more mobile advertising accessibility including the ability to more easily advertise on the iAd platform.
Mobile marketing started to explode in 2010 and with Verizon now offering the iPhone and the quality of today's consumer mobile devices such as the Droid and BlackBerry, the market will surely continue to increase.
Australia's retail businesses should explore mobile commerce to supplement their in store activities in order to boost sales, the Australian Retailers Association has warned.
Recent Articles by Kevin Benedict
Mobile Expert Video Series: Australian Post's John Moy
Network Centric Operations, Syclo and ESRI
Unwiring Your Enterprise with SAP Enterprise Mobility
Mobile Expert Video Series: ETSA Utilities' Jason Lante
How Many Mobility Platforms are Enough?
Mastering SAP Technologies and Mobility in Australia
Down Under and Enterprise Mobility Security
First Solar Drives Business Value with Enterprise Mobility Platform
Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services
Mobile, The Next Big Thing for Business
Webinars of Note
Five Ways to Optimize the ROI of your Mobile Solution
Implementing SAP Enterprise Mobility in Fortune 500 Companies - 10 Lessons Learned
Barcode Scanning In Mobile Applications
SAP Mobilization - What You Need to Know
You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.