Tuesday, March 15, 2011

Mobile Retailing News Weekly - Week of March 14, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Berg Insight estimates that the total value of the global mobile marketing and advertising market was € 1.72 billion in 2009.  Growing at a compound annual growth rate of 41 percent, the mobile ad market is forecasted to be worth € 13.5 billion in 2015.



While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads.



Recent reports show the total download app market for Android and iPhone will reach a whopping $15 billion by 2013.



AOL is trying to transform itself from an Internet service provider to a media company, driven by advertising.  And as attention shifts to the mobile Internet from the desktop, AOL realizes that it needs to kick start a mobile advertising business, too.



The mobile marketing industry in Kenya is set to see significant growth with the launch of the East African chapter of the Mobile Marketing Association.



Data from Forrester Research show that mobile marketing practices (and budgets) are on the rise across the board and should continue to increase in the immediate future.



Local market targeting as a mobile campaign tactic by members of its network grew 15 percent month-over-month in January 2011.



Display advertising like YouTube and other online video sites is currently a $17 billion business globally, but Google’s CEO, Eric Schmidt, predicts it could hit the $200 billion mark.



ATT is set to begin a program of mobile advertising that sends location-based deals via SMS or MMS when its subscribers are nearby.



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Apple set the bar high for its debut in the mobile advertising business, demanding a minimum spend of $1 million from advertisers looking to hawk their wares from its iAd platform.



AT&T plans to offer geofencing services for retailer – a virtual perimeter around a retail location, event, or any geographic area – in order to deliver appropriate location specific messages.  Participating consumers receive relevant marketing messages when they are inside a geo-fence, benefiting both consumers and marketers.



Last year when Facebook introduced its Places service, the Internet marketing media engaged in some serious debate as to whether Foursquare could survive this new competition. So far Foursquare has not been impacted.



Interactive advertising agency The Aura Group will provide search giant Google its MovieConnect technology, which discovers the location of Web surfers and puts local theater listings inside movie banner advertisements.


Recent Articles by Kevin Benedict

Mobile Expert Interview Series: Sky Technologies' Neil McHugh
Unified View of Mobile Field Operations
Mobile Solutions for Grocery Shopping and Allergens
Is Developing Your Own Mobile Solution a Good Idea?
M2M and Mobile Devices are Changing the Economics of Energy
Sybase's New Enterprise Mobility Guide
Expert Advice on Implementing Enterprise Mobility

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services
Mobile, The Next Big Thing for Business

Webinars of Note

Implementing SAP Enterprise Mobility - 10 Lessons Learned
Barcode Scanning in Mobile Apps
Five Ways to Optimize the ROI of your Mobile Solution


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.