Tuesday, March 15, 2011
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Berg Insight estimates that the total value of the global mobile marketing and advertising market was € 1.72 billion in 2009. Growing at a compound annual growth rate of 41 percent, the mobile ad market is forecasted to be worth € 13.5 billion in 2015.
While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads.
Recent reports show the total download app market for Android and iPhone will reach a whopping $15 billion by 2013.
AOL is trying to transform itself from an Internet service provider to a media company, driven by advertising. And as attention shifts to the mobile Internet from the desktop, AOL realizes that it needs to kick start a mobile advertising business, too.
The mobile marketing industry in Kenya is set to see significant growth with the launch of the East African chapter of the Mobile Marketing Association.
Data from Forrester Research show that mobile marketing practices (and budgets) are on the rise across the board and should continue to increase in the immediate future.
Local market targeting as a mobile campaign tactic by members of its network grew 15 percent month-over-month in January 2011.
Display advertising like YouTube and other online video sites is currently a $17 billion business globally, but Google’s CEO, Eric Schmidt, predicts it could hit the $200 billion mark.
ATT is set to begin a program of mobile advertising that sends location-based deals via SMS or MMS when its subscribers are nearby.
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Apple set the bar high for its debut in the mobile advertising business, demanding a minimum spend of $1 million from advertisers looking to hawk their wares from its iAd platform.
AT&T plans to offer geofencing services for retailer – a virtual perimeter around a retail location, event, or any geographic area – in order to deliver appropriate location specific messages. Participating consumers receive relevant marketing messages when they are inside a geo-fence, benefiting both consumers and marketers.
Last year when Facebook introduced its Places service, the Internet marketing media engaged in some serious debate as to whether Foursquare could survive this new competition. So far Foursquare has not been impacted.
Interactive advertising agency The Aura Group will provide search giant Google its MovieConnect technology, which discovers the location of Web surfers and puts local theater listings inside movie banner advertisements.
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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.