Tuesday, March 08, 2011
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Berg Insight estimates that the total value of the global mobile marketing and advertising market was €1.72 billion in 2009. Growing at a compound annual growth rate of 41 percent, the mobile ad market is forecasted to be worth €13.5 billion in 2015.
The New York Times, Wall Street Journal, and c|net amongst others, have reported that the number of searches coming from mobile devices and apps now accounts for nearly 20 percent of the total number of shopping searches.
Amazon sold $1 billion worth of goods last year via mobile devices, while eBay did $2 billion on mobile devices, seeing a sale every second during the fourth quarter of last year.
comScore researchers found that 36 percent of U.S. consumers browsed the mobile web in 2010 while 34 percent accessed the mobile web through an application.
Mobile shopping has moved from niche to mainstream. Currently a $2.2 billion industry, its scale is growing rapidly. Fifty percent of the U.S. will own a smartphone by the 2011 holiday.
The Miami Dolphins and Txtstation Mobile Marketing have announced an innovative partnership for the upcoming 2011-2012 football season designed to help the team foster closer relationships with their fan base by harnessing the instant interaction that mobile marketing provides.
eBay India is expanding its mobile commerce efforts with a new mobile web transaction platform for smartphones, and an SMS based price check application for phones.
Dunkin’ Donuts has launched a location-based mobile marketing campaign for fans of Boston sports teams. The Canton, Massachusetts based company implemented the Scvngr mobile app to offer rewards, such as team t-shirts, game tickets and other merchandise, for customers who complete challenges.
Statistics suggest that more people than ever before are enjoying safe shopping online from their mobile phones, with search giant Google now predicting that mobile advertising will come of age in 2011.
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Apart from providing tax return preparation, H&R Block is letting consumers track the status of their tax refund via their mobile device.
A global survey released by IBM revealed Canadian shoppers are adopting new shopping technologies faster than most. The number of Canadians willing to use mobile technologies to shop increased by 160 percent year-to-year, second only to the U.S. in uptake.
AT&T has launched a location-based marketing service that texts special offers to select users, a move that marks a U.S. carrier's first foray into the fledgling mobile coupon business.
European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.