Tuesday, November 30, 2010

Execution in Enterprise Mobility

This weekend I read an article written by Microsoft founder, Bill Gates, called Africa Needs Aid Not Flawed Theories in the November 27-28 edition of the Wall Street Journal.  In it he criticizes author Matt Ridley’s ideas (found in the book The Rational Optimist) by saying, “He seems to think that innovation involves simply coming up with a new idea, when in fact the execution of the idea is critical.”
This got me thinking.  If the execution of the idea is what is critical, how does this relate to enterprise mobility vendors? 

I receive calls and emails from mobile start-ups weekly.  Many are convinced they have a better mobile application, a better strategy and a better team.  However, they have no money, only three people in the company, no brand recognition, and no global sales, delivery or support infrastructure.  I usually ask a few additional questions to learn if there is anything at all that might hint at their ability to execute.  Too often there is not.

The Evolutionary Phases of Enterprise Mobility

I have had several opportunities to visit with large enterprises about their mobility strategies lately.  It is interesting watching and learning how large companies go about mobilizing business processes.  As a result of these discussions and experiences, I propose that there are at least six phases of this evolutionary process.  Let me know your thoughts as well!

I believe that phase one of an enterprise mobility strategy is to recognize the need to mobilize enterprise solutions.  Enterprise mobility is not a fad.  It is strategic and mission critical.  Mobile browsing is predicted to surpass all other forms of internet connectivity within the next year or two.  I have seen reports that over 40 percent of the workforce is mobile.  Giving them access to the right information, at the right time and at the right place to do their job is critical.  Everyone has a smartphone these days.  They are indepensable tools for the mobile workforce.

Phase two of your mobile strategy is to start mobilizing basic items like business process notifications, approvals and alerts.  These simple mobile "instant value" applications are a good first step to mobilizing your workforce and showing immediate value.  My mobile ESPN application sends me the scores of my favorite teams.  This is an example of a simple notification solution.  This phase helps your mobile workforce to ease into using their mobile devices for business purposes and ERP interactions.  Study the results, understand the challenges and use this information to prepare for more complex mobile solutions.

Kevin's Mobile Retailing News Weekly - November 30, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

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As location-based services report impressive user growth and big brand partnerships, and major players like Facebook and Google enter the space, marketers are ramping up their location-based efforts for the holiday season.

http://mashable.com/2010/11/17/location-based-services-holidays/

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Bargain hunters can print out paper coupons or can go paperless. You can download mobile coupon apps to your smartphone and you'll be sent limited time offers at stores right near you. Just click on the coupon, show it to the cashier and ring up the savings.

Monday, November 29, 2010

The True Value in Enterprise Mobility

Have you ever really thought about where the true value is in enterprise mobility?  Is it replacing paper documents with electronic forms and data?  Is it replacing manual processes with automated?  Is it receiving more accurate data from the field?  Is it all about speed and efficiencies?  What is it?  I think the answer is YES.  It is all of the above, but there is much more.

Mobile and real-time communications - Just think about how you text friends and family today.  In seconds you can learn where your friends and family members are and what they are doing.  This is a relatively new development for humanity.  We are compressing time by receiving more information at a faster pace that allows us to act on the information quicker. 

I read recently that people no longer are asking for detailed location information when meeting people.  They simply say, "I will call or text you when I am close.  We can figure out where to meet at that time."  This is the result of instant and real time communications.

What Happens When the Novelty of Enterprise Mobility Wears Off?

What happens when wireless connectivity and mobile applications are no longer a novelty?  What will enterprise mobility companies talk about?  Already SAP's acquisition of Sybase has made the discussion of MEAPs (mobile enterprise application platforms) passé.   Enterprise mobility vendors will announce their support for leading MEAPs, much like announcing their support for various OSs, and the discussion will move on to more interesting topics.

What is the value that enterprise mobility vendors will bring to the market in 2011?  I propose that the value will come in the following areas:

Enterprise Mobility, Embedded Wireless Devices and Robotics

I believe it is useful to not only study current enterprise mobility trends, but also to look at future trends when planning an enterprise mobility strategy.  One of the places to keep an eye on for future trends is the US military.  Why?  The US military must plan years ahead for each new generation of fighter jet or weapons platform, as the technology takes many years to develop and perfect. 

Recently US Defense Secretary Robert Gates announced that the Department of Defense will begin planning for the next generation (6th generation) of fighter jets.  One of the most interesting requirements is that it will be capable of being flown pilotless. 

Wednesday, November 24, 2010

Kevin's Mobility News Weekly - November 24, 2010 ** Special Edition

This is a special edition of Kevin's Mobility News Weekly.  In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition.  You can save this edition and use these numbers in your own business plans and presentations.

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Nokia released its results for second quarter, 2010. They reveal a 40 percent slump in profits to €227 million, compared to €380 million a year ago. On a slightly brighter note, the company increased its share of the smartphone market by one percent to 41 percent in the quarter, having sold 24 million smartphones.

http://www.mobilemarketingmagazine.com/content/nokia-profits-slump-while-smartphone-share-rises

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Of the four key Motorola business segments, only the company's enterprise mobility segment experienced growth, with sales of $1.9 billion, up ten percent compared to a year ago.

Tuesday, November 23, 2010

Kevin's Mobile Retailing News Weekly - November 23, 2010 ** Special Edition

This is a special edition of Kevin's Mobile Retailing News Weekly. In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition. You can save this edition and use these numbers in your own business plans and presentations.

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According to Forrester, 47 percent of consumers expect to wait no more than two seconds for a Web page to load; 58 percent of mobile phone users expect websites to load as quickly on their mobile phone as on their PC according to Gomez research.

http://www.marketwatch.com/story/compuware-gomez-presents-webinar-on-the-top-e-commerce-strategies-for-turning-web-traffic-into-sales-2010-09-08?reflink=MW_news_stmp

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In a development with importance to e-commerce merchants and other marketers moving to mobile commerce, phones using Android accounted for one quarter of all North American mobile page views in August, up from 6.4 percent in August 2009, according to the latest numbers from Quantcast Corp. Google’s gain came mostly at the expense of iOS, the operating system used by the iPhone. That system lost 11.4 points of mobile Web share, to finish at 56 percent in August.

http://www.digitaltransactions.net/newsstory.cfm?newsid=2631

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For most retailers, the fourth quarter is relied upon to generate a substantial portion of the company’s yearly revenue. The mobile commerce market is currently $2.5B with a projected four times annual growth rate for 2013. Businesses have made mobility a top priority for growth and view m-commerce as a new retail channel.

http://smartsoftmobile.com/wordpress/2010/09/10/fourth-quarter-2010-trends-in-mobile-retailing/

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MarketsandMarkets has released a new report predicting that the value of mobile payment transactions in the US will reach $56 billion in 2015.

http://www.nfcnews.com/2010/08/30/report-us-mobile-payments-market-to-reach-56-billion-in-2015

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According to a new report from ABI Research, location based marketing will increase from only about $43 million this year to $1.8 billion by 2015 as part of overall mobile marketing budgets.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135110
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Forrester predicts B2B interactive marketing spending to reach $4.8 billion by 2014 - almost double that estimated for 2009 ($2.3 billion).

http://www.bizreport.com/2010/03/b2b_marketers_embracing_interactive_channels.html

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By 2014, about 12 percent of all e-commerce transactions will be made using smartphones and other mobile devices, but fraud detection tools for mobile commerce are lagging, Gartner said.

http://thecitizen.co.tz/business/-/4302-mobile-commerce-surge-outpaces-anti-fraud-tools

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Mobile online transactions are growing at a fast pace. According to market researcher ABI Research, there will be 20 times more data and 40 times more mobile transactions by 2015.

http://venturebeat.com/2010/09/16/ibm-launches-software-that-will-help-corporations-embrace-social-media-and-mobile-devices/

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Mobile Marketing has seen growth of over 600 percent in the past year. The Kelsey groups forecasts 2000 percent growth by 2013.

http://smartsoftmobile.com/wordpress/2010/10/05/mobile-marketing-trends/

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According to Gartner, almost three billion of the world's population will be able to make electronic transactions via mobile or Internet technology by 2014.

http://voicendata.ciol.com/content/news/110100404.asp

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A reported 81 percent of young consumers around the world are "interested" or "very interested" in employing wireless handsets as a "wallet" linked to bank accounts and loyalty cards.

http://www.warc.com/News/TopNews.asp?ID=27323

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The location-based services market is forecast to reach $21 billion by 2015 and will total 1.24 billion subscribers.

http://www.companiesandmarkets.com/news/gps-to-drive-21-billion-location-based-services-market-n158.aspx

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Mobile banking is expected to grow exponentially over the next 12 months, as the world's adoption of smartphones increases.

http://www.bankinfosecurity.com/articles.php?art_id=2979

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During Google’s third quarter earnings call, the company disclosed that mobile ad sales were now at a $1 billion “annualized run rate.”

http://moconews.net/article/419-google-claims-1-billion-in-annualized-mobile-ad-revenues/

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Fifty-one percent of mobile owners in the United Kingdom use mobile commerce to make payments, redeem coupons or research products and services.

http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19240&Title=_Smartphone_users_boost_m-commerce_in_the_UK

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Will Pinnell, director of mobile commerce for Sabre Holdings, told Mobile Commerce Forum attendees that global mobile shoppers will spend $119 billion by 2015 - up from $12 billion last year.

http://www.brafton.com/industry-news/mobile-shoppers-spend-119-billion-in-2015-according-experts-at-mobile-commerce-forum-$800119329.htm

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Just over half of mobile phone owners in the UK, or 23 million people, are now using their devices for mobile commerce.

http://www.businessandleadership.com/marketing/item/26174-half-of-uk-mobile-users-now/

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Approximately 49 percent of businesses are willing to pay for the convenience of mobile cash management capabilities, pointing toward the ability for banks to generate fee based revenues.

http://www.marketwatch.com/story/survey-shows-high-demand-for-corporate-mobile-banking-around-the-globe-2010-10-25?reflink=MW_news_stmp

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Mobile financial services are growing at a head spinning clip. The number of active users has climbed to 17.8 million from 4.9 million two years ago and will reach 53.1 million by 2013.

http://www.digitaltransactions.net/newsstory.cfm?newsid=2672

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Twenty-five percent of consumers have used a mobile phone for research while shopping -- and 55 percent of those aged 18 to 24 have.

http://www.cbc.ca/smartshift/2010/09/smart-retailers-are-tapping-in-to-phone-wielding-bargain-hunters.html

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Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers. Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, http://www.smartsoftmobile.com/.  This newsletter is sponsored in part by Smartsoft Mobile Solutions.


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Kevin Nix, presented staggering statistics about the explosive adoption of mobile devices and mobile apps at the 2010 SAP Retail Forum. Three million iPads were sold in eighty days; 1.7 million iPhone 4 devices were sold in three days; and the use of mobile apps is expected to increase to 100 million by 2013.

http://www.retailsolutionsonline.com/article.mvc/Leverage-Mobility-To-Create-Business-0001?VNETCOOKIE=NO

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There has been a rapid increase in the number of active users of location-based services in the United States, up from 12.3 million in 2009, and it is predicted to hit 33.2 million at the end of 2010.

http://fixed-mobile-convergence.tmcnet.com/topics/mobile-communications/articles/111764-smartphone-adoption-predicted-drive-lbs-services.htm

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A recent eMarketer report projects that marketers will spend in excess of $1 billion on mobile marketing in 2011.

http://www.ricg.com/marketing_articles/digital_marketing/mobile_marketing_budgets_to_surpass_1_billion_next_year_/

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Forty-three percent of mobile phone owners have purchased movies, music and games—“shrink-wrapped” physical goods, not digital products—via their phones between March and August.

http://www.internetretailer.com/2010/10/15/mobile-shoppers-are-buying-movies-clothing-and-more

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Sixty-one percent of mobile operators surveyed thought that coupons or vouchers would become the dominant form of mobile marketing by 2015.

http://www.mobilemarketingwatch.com/61-of-carriers-see-mobile-coupons-as-the-dominant-form-of-mobile-marketing-by-2015-11065/

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PayPal Mobile general manager Eric Duprat keynoted the final day of ARM TechCon in Santa Clara last week. He predicts that within five years the majority of $5.5 trillion in retail transactions that occur face-to-face will be handled through mobile devices.

http://www.eetimes.com/electronics-news/4210662/PayPal-exec-charts-future-of-mobile-money

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More than one million people in the UK have used PayPal to make a payment or send money from their mobile phones.

http://www.mobile-ent.biz/news/39301/1m-Brits-have-made-PayPal-mobile-payments

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Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.

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Recent Articles by Kevin Benedict

Mobile Expert Interview Series: SAP's Usman Sheikh, December 2010
Vivido Labs Releases New Moible BI Application for SAP Customers
Mobile Expert Interview Series: Sybase's Willie Jow, Part 1
Mobile Expert Interview Series: Sybase's Willie Jow, Part 2
Mobile Expert Interview Series: Sybase's Willie Jow, Part 3
Update on Sybase Reorganization, Revised Edition
Mobile Expert Interview Series: Sky Technologies' Neil McHugh

Podcast: SAP Enterprise Mobility - Where Do We Go From Here?
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Archived editions of Kevin's Mobile Retailing News Weekly are available at http://mobileenterprisestrategies.blogspot.com/p/mobile-retail-news-weekly.html

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

Also available are Kevin’s M2M News Weekly and Kevin’s Mobility News Weekly.

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I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410 Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin: http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Monday, November 22, 2010

Ben Lee on the Mobile Wallet

Mobile retailing guru Ben Lee has written a very interesting blog article on Google's new mobile payment platform.  Some of the most interesting points are as follows:
  • Google’s next version of its Android Smartphone software will support a technology that lets people use their handsets, instead of credit cards.
  • Google CEO Eric Schmitt said that support for Near Field Communications will be integrated into the next version of its Android software.
  • Three of the four largest mobile phone carriers in the U.S. have formed a joint venture to turn phones into digital wallets.
  • Many mobile application developers will incorporate this new functionality into mobile retailing applications.

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 4

Bill Moylan, Syclo's EVP of Sales
This is part four of the an interview with Syclo's Bill Moylan.

Kevin:  What other trends are you seeing in the enterprise mobility market?

Bill:  We are actually still quite focused on the traditional market of field services.  We have a narrower view of enterprise mobility than perhaps you.  There are more devices, more operating systems and more choices for mobile devices, but the value propositions are much the same as we have been selling for sometime.

Kevin:  What do you predict will be different in 2011 in the enterprise mobility market?

Bill:  There will be a massive amount of options available for new mobile devices and operating systems.  This will allow Syclo to recommend exactly the right kind of mobile devices for each kind of job.  We will be announcing Android support soon.

Kevin:  What industry markets are you focusing on today?

Mobile Coupons and Enterprise Mobility

In an article written by Helen Leggatt for BizReport, she writes that 54 percent of retailers will put m-coupon (mobile coupon) systems in place in the next 12 months.  These systems will allow coupons to be dispatched to customers' mobile phones and scanned at the point-of-sale.  I can anticipate that the "dispatched" component could easily be scheduled, location-based, by subscription or on-demand.

In a recent survey by mBlox it was found that over three quarters of all consumers surveyed use coupons when shopping, and 29 percent of UK and 15 percent of U.S. consumers have already used a mobile coupon.  In addition, 71 percent of UK and 42 percent of U.S. mobile users said they would be interested in receiving mobile coupons/vouchers while they are shopping in a store to alert them to a special offer or promotion.

The mBlox survey also shows that there is a different level of adoption rate between UK and U.S. consumers when it comes to business communications use mobile phones.
  • 59 percent of UK and 17 percent of U.S. consumers surveyed stated SMS is their preferred choice when being contacted about appointment reminders.
  • For payment reminders, such as credit card and utility bills, the consumer research showed that more than one in three consumers in the UK chose SMS as their preferred communication channel, but just one in 10 chose SMS in the U.S.
  • Almost 90 percent of consumers prefer multi-channel options for interacting with businesses.
It will be interesting learning what components of SAP will be integrated with mobile coupon applications.  If you have insight into this, please let me know by commenting below.  SAP service partner, Smartsoft Mobile Solutions is one company that I know specializes in the mobile retail application market.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 3

Bill Moylan, Syclo's EVP of Sales
This is part three of this interview with Syclo's Bill Moylan.

Kevin:  Do you talk about improvements to DSO (days sales outstanding) as a value that may be available through better field services processes?

Bill:  Absolutely!  Make sure that all billing is done accurately.  Make sure you are providing the services in the SLA (service level agreement). Make sure you have all the warranty information.  Get the customer to sign off on the work.  SAP gives you a lot of strength in this area.

Kevin:  What mobile device trends are you seeing in your markets?

Bill:  Executives want BlackBerry applications.  Executives are trying to get IT to accept iPhones.

Kevin:  How are you working with Sybase?

Friday, November 19, 2010

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 2

Bill Moylan, EVP of Sales Syclo
This is the second part of this interview with Syclo's Bill Moylan.

Kevin:  What advice do you give companies that are just looking to get into mobility?

Bill:  Let me start out by giving some advice as to what companies should not do.  I have seen many companies that try to build a strategy around what smartphones they happen to have in their pocket. Some companies say to me, “We use BlackBerrys, so we need a mobile application for a BlackBerry.”  That is a wrong strategy, as mobile devices will change, but you want your enterprise mobility strategy to be long lasting.  That is not a good strategic view.

Companies have key business objectives; they are usually around reducing costs and increasing revenue. Companies should look at their objectives and then hunt for areas in the various operational areas where mobility can help the company accomplish them.  We work with a lot of life science companies.  They may be looking for ways they can improve the efficiencies of their 1,500 sales reps. Walk around the entire organization, look for people not chained to their desk and look for ways to improve their operations business, ignore the devices.

Kevin:  Do you see executives and board members starting to use iPads?  Are iPad users more interested in funding mobile projects?

Bill:  I see far more executives using BlackBerrys.  Since they use BlackBerrys they are always asking what they can do with them.  Often they are looking for approval management and things like that on BlackBerrys. I do see iPhones, but they are usually rogue iPhones.

Kevin:  How does a company prepare for mobility?

Bill:  The first step is that you need to understand your current processes.  Where are you today?  What are your current processes?
  • Measure the current processes. 
  • How much time do all your processes take? 
  • How long are you traveling? 
  • How long does it take to complete the work order? 
  • How often are your service technicians completing a repair on the first visit, and how many times do they have to come back for a second and/or third visit?
  • Are your service technicians bringing the right tools for the job? 
  • Do they have the right parts for the job?  
  • How long does it take to fix that particular piece of equipment?  
  • How much overtime am I paying? 
  • Can they move to a more planned maintenance model?  CMMS really help! 
I spoke to a company two months ago about problems or failures in their processes.  They said the two biggest problems were service technicians entering the categories of “other” and under this answer; they would add the second “other.” How can you use “other” to improve planning and processes?  How can you use “other” to improve predictability?  You need to require real answers that are useful answers.

“Be a work order.”  Pin a work order to your shirt and walk the process.  Understand all the hands that touch it, and all the steps.  No cheating!

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 1
Mobile Expert Interview Series: Syclo's Bill Moylan, Part 3
Mobile Expert Interview Series: Syclo's Bill Moylan, Part 4

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 1

Bill Moylan, Syclo EVP of Sales
Bill Moylan, EVP of Sales at Syclo was kind enough to spend some time with me recently answering questions.  Syclo is a co-innovation partner of SAP.

Kevin:  What mobile device(s) do you personally carry?

Bill:  I am a mobile junkie! I have a BlackBerry 9700, iPhone, iPad, iPAQ, and I will occasionally carry a Symbol MC55.  I want to get an ES400. I have been a mobile junkie for years! I use the iPad, iPhone and BlackBerry every day.  The iPhone and iPad are mostly for personal use.  However, the BlackBerry is chained to my hand for work.  Oh yes, I have a Netbook in the livingroom to surf the internet while watching TV.  I also have a laptop, but it stays in the office.  I carry the iPad nowadays.

Kevin:  How do you carry them all, one in each pocket?

Bill:  No, I carry the iPhone and BlackBerry in the same pocket. I carry the iPad in my briefcase. The iPad is very useful.  I used the iPad for navigation this week on a three hour drive.  I sat in back and surfed the web on the long drive.

Kevin:  What is your favorite mobile application?

Bill:  The coolest mobile application that I have is called “Wine Snob.” At a restaurant, you can snap a photo of a bottle of wine, it captures the GPS, and it will instantly bring up the details and the retail price.  That way you can see how much you are overpaying for the wine!  You can rate the wine, see other people’s ratings and add comments; enter the restaurant name and the people with you.  It keeps a historic log of the wine you have drank, your ratings and the location you had it.

Kevin:  How romantic! A candle light dinner, you snapping photos of wine bottles, scanning ratings on your iPhone and complaining about overpaying.

Bill:  No, it is not very romantic, but my girlfriend loves it too. She often carries my iPad.  When my daughter is with me, she carries the iPad.

Kevin:  What is your average mobile application deal size now days?

Bill:  Average deal size – many are still SMEs, but average deal size is $250,000 because of smaller upgrades. Net new accounts are all $500,000-$1 million.  The deals with SAP are very substantial.

Kevin:  How is the SAP relationship going?

Bill:  The relationship is going very well.  I am on the road with SAP sales teams now all the time.  I just got back from a sales call with SAP.  It was with a company that does outsourced plant maintenance.  I was with the SAP area VP of sales and the account executive.  We had fun, as we got to see exactly what happens in the field.  I love being in the field, and I training my sales team to be very thorough in the discovery process, so we understand the value.

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 2
Mobile Expert Interview Series: Syclo's Bill Moylan, Part 3
Mobile Expert Interview Series: Syclo's Bill Moylan, Part 4


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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro
Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Thursday, November 18, 2010

Mobile Expert Interview Series: SAP's Usman Sheikh, December 2010

SAP's EcoHub is SAP's online market for certified partners' solutions.  If you want to know what's new in the SAP ecosystem, EcoHub is the first place to visit.  I wanted to learn what was new in the category of enterprise mobility on EcoHub, so I called up my friend Usman Sheikh, vice president of SAP's EcoHub.  He was kind enough to answer a few questions and share his thoughts with us.

Kevin:  Usman, you have a great vantage point as vice president of EcoHub.  You get to see what your certified partners are doing.  What is new at EcoHub?

Usman:  Here are some interesting EcoHub facts.  15 percent of all EcoHub solutions are mobile.  When we headline with mobility our EcoHub web traffic doubles.  We get 30-40 percent more sales leads for mobile solutions than other solution categories.  Twenty-five percent of leads that come into EcoHub are the result of social media marketing campaigns.

Kevin:  What does EcoHub do for mobile application vendors?

Kevin's Mobility News Weekly - November 18, 2010

Kevin's Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market numbers and trends.

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Smartphone applications will enable the mHealth industry to successfully reach out to 500 million of a total 1.4 billion smartphone users in 2015 the new "Global Mobile Health Market Report 2010-2015" by research2guidance says.

http://www.prnewswire.com/news-releases/500-million-people-will-be-using-mobile-health-applications-in-2015-107160173.html

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The new release of Open Text Everywhere features native client applications for Apple iPhone and iPad.

http://www.cmswire.com/cms/enterprise-cms/open-texts-enterprise-cms-mobile-app-befriends-iphone-ipad-009154.php

Vivido Labs Releases New Mobile BI Application for SAP Customers

I have been checking in with SAP's mobility partners this week to learn what is new.  I contacted Vivido Labs and it turns out they were in the process of announcing a brand new Moible BI (business intelligence) application.  So let's talk about it! 

It allows you to access BI data on your server and view the updated BI data from your smartphone.  Now for the fun part?  You can customize all the views of the data right from the smartphone. You can add columns, hide columns, and look at the data in hundreds of different ways.   In my experience looking at the same data from different perspectives can give you unique insights.

I am a big fan of getting the right data to the right person at the right time. I see this as a good step in that direction.

Wednesday, November 17, 2010

Kevin's M2M News Weekly - November 17, 2010

Welcome to Kevin's M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices that I read each week. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

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Worldwide revenue for embedded mobile modems for M2M applications is forecast to more than triple in 2010 over 2009, and to continue growing strongly through at least 2014, at a 66 percent compound annual growth rate.

http://www.marketwire.com/press-release/Infonetics-Research-Embedded-mobile-M2M-modem-market-on-track-more-than-triple-2010-1330192.htm

********

Members of the M2M sector are posting third quarter financial results this week, and the news seems overwhelmingly positive across the board.

http://www.telecomengine.com/techzones/wireless/article.asp?HH_ID=AR_6663

Mobile Expert Interview Series: Sky Technologies' Neil McHugh

I was having a discussion with some folks at SAP this week and they shared their impressions that Sky Technologies, an SAP mobility and EcoHub partner, has been winning a significant number of enterprise mobility deals around the world over the past few months.  I thought what better time to check up on Sky Technologies than now.  I called Neil McHugh, Sky Technologies VP of Sales and Marketing in Texas for an update, and he was kind enough to grant me an interview.

Kevin:  Neil, tell me what is new at Sky Technologies since we last met at Sapphire.

Neil:  In the first half of 2010 sales were slow as the economy was still an issue with large companies.  After Sapphire and SAP announced the acquisition of Sybase, we decided to rethink our strategic plans to really understand what is best for us as a company.  The results of our strategic realignment have been the following:

• The 2nd half of 2010 has been significantly stronger than the first half.

• Year to date, we are up 52 percent is sales.  Our fiscal year is July to June 30, 2011.

Tuesday, November 16, 2010

Kevin's Mobile Retailing News Weekly - November 16, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications, mobile payments and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

********

At its second annual developer conference, PayPal announced the release of Mobile Express Checkout, a platform that will allow customers to pay for retail products in stores using only their mobile phones.

http://blogs.forbes.com/moneybuilder/2010/10/26/paypal-wants-you-to-ditch-your-wallet/

**********

Retailers are wising up to the trend in mobile coupons, according to a recent report by IHL Group and RetailConnections. Many are set to implement systems that will allow them to deliver coupons directly to a consumer's mobile phone.

http://www.bizreport.com/2010/11/54-of-retailers-to-put-m-coupon-systems-in-place-in-next-12.html

Mobile Expert Interview Series: Sybase's Willie Jow, Part 3

This is Part 3 of my interview with Willie Jow, vice president of mobility product marketing with Sybase.

Kevin:  I have had SIs (systems integrators) calling me this week asking if I know where they can find experienced SUP (Sybase Unwired Platform) developers that they can add to their practice.  It appears there is a big and growing demand.  What are you going to do to help train, support and certify developers on SUP?

Willie:  We have a phased approach.  Within Sybase we have been training systems integrators for many years. We have already trained a number of SAP systems integrators on how to customize mobile CRM by using SUP.  Our immediate focus is on training internal SAP folks on our solutions.  We have been very busy for the past 90 days and have had great reception and results.  This same training will soon be available to our systems integrators. We have a lot of plans underway for training.

Kevin:  A few weeks ago I asked Vishal (SAP Board Member) what his advice was to companies and systems integrators that need a mobile strategy today.  He said the "clean" answer is to get trained on SUP and use that as the platform for all mobile applications.  My question to you is if that was the "clean" answer, what is the "dirty" answer?

Mobile Expert Interview Series: Sybase's Willie Jow, Part 1

Willie Jow, vice president of mobility product marketing with Sybase, was gracious enough to let me interview him about the latest developments in enterprise mobility at Sybase, an SAP company.

Note:  The words in this interview are not always Willie Jow's exact words.  I have condensed many of my questions and his responses to make them more concise for the reader.

Kevin:  Willie, how does Sybase, which is known for its databases and mobile middleware solutions, become a mobile applications company?

Willie:  It is true we are best known for our mobile middleware, and that our history has been focused on supporting channels like ISV, OEM and other kinds of partnerships that delivered the mobile applications.  However, a couple of years ago SAP approached us about working on the mobile CRM application.  We accepted this opportunit,y and when we completed the mobile application it was very well received by SAP and customers.  We now have a great deal of experience developing mobile applications for SAP.

Mobile Expert Interview Series: Sybase's Willie Jow, Part 2

This is Part 2 of my interview with Sybase's Willie Jow, vice president of mobility product marketing with Sybase.

Kevin:  Tell me about the announced mobile SDK.  Where will the SAP/Sybase SDK stop and the native development environments start?

Willie:  That is still being finalized even as we speak. The target date for release is Sapphire 2011.

It is important to note that there are two different kinds of applications, 1) native applications like the CRM and field service apps, and 2) the container approach. The container is on the device, and we populate it with data. Our workflow app is a container application.  However, our mobile CRM is a native app. Both will exist and be supported in the SDK.

Kevin: What do you mean by “container?”

Willie: Think of it like an application sitting on your mobile device using native features and code.  However, it has no business logic, or data elements.  We push data to the container.  It is for simple queries and data collection. Our SAP workflow apps fit this model, like travel approvals or discount approval.  We push the data to the mobile container application.  We see HTML 5 also in this area and are evaluating.

Thursday, November 11, 2010

Kevin's Mobility News Weekly - November 11, 2010

Kevin's Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market numbers and trends.

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Mark Zuckerberg, Facebook founder and chief executive, said 200 million people now access Facebook through its mobile application, a threefold increase since last year.

http://latimesblogs.latimes.com/technology/2010/11/facebook-opens-up-about-mobile-strategy-unveils-new-deals-program.html

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Kicking a boot into RIM's side, Dell announced all 25,000 employees will be given Dell Venue Pros running WP7 in exchange for their BlackBerrys, but they're also offering a new service to their clients for help switching from BlackBerry.

http://m.gizmodo.com/5682309/dell-were-kicking-[blackberry]-out

Wednesday, November 10, 2010

Update on Sybase Reorganization, Revised Edition

I have been corrected by SAP on several points since I published this article earlier today.  This is the revised and corrected edition.

This is my understanding of how the SAP/Sybase mobility business unit is now organized.  The Mobile Business unit will be under John Chen and it has three main groups:
  1. Mobile Platform – led by Billy Ho
  2. Mobile Apps – led by Bob Stutz
  3. Mobile Services – led by Marty Beard
Terry Stepien, will also report to John Chen and lead the Mobile Business unit's managed mobility efforts through the various MNOs (mobile network operators) and ODMs.  Willie Jow will be responsible for supporting sales.

I understand that eventually Kevin Nix's team will also move to Bob Stutz's group.

If I have any of this wrong, please correct me.

Thanks,
***************************************************
Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Kevin's M2M News Weekly - November 10, 2010

Welcome to Kevin's M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices that I read each week. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

********

M2M represents both a new set of uses for mobile technology and a new source of revenue for mobile operators, and Sprint is aggressively investing in this area.

http://www.pcworld.com/businesscenter/article/208875/sprint_pursues_mobile_m2m_craze.html

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The emergence of mobile health - or mHealth - presents a new opportunity to enhance disease prevention and management by allowing health related data collection beyond the traditional bounds of the clinic or hospital.

http://www.cellular-news.com/story/46273.php

Tuesday, November 09, 2010

Kevin's Mobile Retailing News Weekly - November 9, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications, mobile payments and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

********

Amazon.com just made an interesting upgrade to its iPhone mobile shopping app. Users of the iPhone 4 and iPhone 3Gs running iOS 4 can now scan a barcode on a product and instantly get matching product and pricing information from Amazon's catalog.

http://www.techflash.com/seattle/2010/10/amazon_adds_barcode_scanning_to_iphone_shopping_app.html

********

Savvy apparel retailers are having no trouble wrapping their heads (and dollars) around mobile friendly sites and apps as a way to boost revenue and connect with consumers.

http://www.bnet.com/blog/publishing-style/how-fashion-brands-can-make-the-most-of-m-commerce/937

Report from Last Week's ClickConnect North America 2010 on Enterprise Mobility

I had the opportunity to attend ClickSoftware's user conference for a couple of days last week in Scottsdale, Arizona.  It was at the Royal Palm, a beautiful resort located in an orange grove.  I was able to meet with many large utility customers and large field services organizations and spend some quality time with Shawn McEwan from Sybase and interview many of the executives from ClickSoftware.

Sybase an SAP company, was attending in support of their recently announced partnership with ClickSoftware who is utilizing the Sybase Mobility Platform in their solutions.  Terry Stepien, president, Sybase iAnywhere attended and spoke at the conference.  Here are some of his comments on the partnership, “By implementing ClickSoftware’s mobile applications on components of the Sybase mobility platform, the service industry benefits from an integrated offering from two industry leaders; proven mobility infrastructure from Sybase and proven mobile applications from ClickSoftware.  This partnership will transform ClickSoftware’s customers through highly productive enterprise mobility solutions. We look forward to growing this partnership into 2011 and beyond.”

Salesforce.com's Chatter, Mobile Knowledge Management and Collaboration


I spent time at the CIO Council last week with Kris Muller in product marketing with Salesforce.com.  He was at the CIO conference speaking about Salesforce.com's new solution called Chatter.  Here is the official description of Chatter from Salesforce.com:

Chatter is a brand-new way to collaborate with people at work. Where the status of important projects and deals are automatically pushed to you — so you're always in the loop.
  • Share securely and collaborate instantly
  • Stay on top of what matters most
  • Gain insight and make smarter decisions
I am a big fan of mobile knowledge management and collaboration tools and this fits right in.  It is a secure way for all members of a sales team (account reps, pre-sales, product marketing, product management, sales management, etc.) to closely follow developments on a specific account.  The team can quickly and securely share information, deal documents, collateral and discussions.

Monday, November 08, 2010

JiWire, Mobile Check-In and Mobile Retailing Applications

I was a guest speaker at the CIO Council 2010 sponsored by Panorama Capital in Las Vegas last week.  I was able to spend a couple of days with a number of high tech entrepreneurs, venture capitalists and a leading edge group of industry CIOs.  The main focus of the conference this year was enterprise mobility.

One of the most interesting discussion tracks at the conference was the increasing role that WiFi may have as MNOs (mobile network operators) increasingly have bandwidth problems.  There are more companies looking to add hotspots, expand coverage and other related services.  One of these companies is JiWire.

SAP's Perfect Plant and Enterprise Mobility

Enterprise mobility is a term often used in the context of remote and traveling workers, but it can also be used for situations inside the four walls of a manufacturing plant.  This article explores the use of enterprise mobility solutions within the four walls of a plant using SAP.

First, let's review what SAP says about their "Perfect Plant" initiative.  SAP is enabling companies to create a framework for the “Perfect Plant” by integrating planning, asset management and execution with real-time visibility.  As a result, manufacturing networks are more agile, responsive and operationally efficient with SAP solutions.  Manufacturers embarking upon the journey towards a “Perfect Plant” gain visibility into all aspects of manufacturing operations, providing the ability to respond faster and minimize impact to the business and bottom line, driving increased yields, asset utilization and order fulfillment. The “Perfect Plant” is the ultimate goal for manufacturers looking to optimize utilization of their manufacturing assets and drive increased production performance in concert with enterprise objectives.

Mobile Retailing and NFC - Near Field Communications

The host of our CIO Council, Chris Albinson of Panorama Capital, today predicted that within one year mobile money will be on everyone's radar.  I asked for more details from several experts over dinner this evening and they predicted that iPhone 5 will have embedded NFC (near field communication) chips.  Google will announce mobile payment strategies, and so will other big players in the mobile money space like PayPal.  NFC are chips that can communicate personal data when they touch POS (point of sale) sensors.

What does this mean for enterprises in the retail space?  Who knows!  All I know is that everything from POS systems, to banking systems, EDI transactions and credit and debit card systems will be impacted.  Your smartphone will likely become your wallet.  The chip in the smartphone will uniquely identify you and provide you with the ability to pay for all kinds of things by just touching your smartphone to a counter top sensor.

Mobile Payments and the Mobile Money Ecosystem



More from last week's CIO Council.  Chris Albinson from Panorama Capital shared his predictions that mobile payments and location-based services are going to be the two hottest areas of enterprise mobility in 2011. 
Others at the event shared that they expect smartphones will soon be available with a specific NFC (near field communications) chip that will enable your phone to be used for mobile money.  The chip will be uniquely tied to you and your bank account in a secure way.
I also heard rumors that Apple may soon launch a mobile money capability through iTunes.  Just rumors now, but I can easily image Steve Jobs transforming banking through iTunes and everything "i".

Thursday, November 04, 2010

Kevin's Mobility News Weekly - November 4, 2010

Kevin's Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market numbers and trends.

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AT&T announced Thursday a new practice area and portfolio called AT&T ForHealth, which will develop wireless, networked, and cloud-based solutions for the healthcare industry.

http://vator.tv/news/2010-11-04-at-t-announces-new-health-division

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Gold-Mobile, a leading provider of Mobile Enterprise CRM Solutions, and Howard University unveiled a new mobile student, faculty and alumni engagement platform as a part of Howard’s 2010 Homecoming Celebration.

http://www.prlog.org/11035234-howard-university-launches-advanced-mobile-solution-for-higher-education-with-gold-mobile.html 

Custom Mobile Applications for the Enterprise

When I was managing a mobile applications company a few years ago, our entire market was SMEs (small to medium sized enterprises).  In over half the mobile application development projects that we worked on there was NO existing backend database.  Companies would contact us and say they needed the following:
  1. A mobile application for a specific business process, inspection project, or unique business model.
  2. They needed a database to store the data they collected in the field.
  3. They needed mobile middleware to synchronize the data from the mobile devices to the database
  4. Web access to the database so people around the company could easily view the data.
  5. Reports on the data collected in the field.
Sometimes it is easy to focus only on the largest companies that use ERPs, but it is important to recognize that the majority of companies in the world do not use big ERPs and these companies are often service companies doing work in the field.  These SMEs do not often have their own mobile middleware. They want as much simplicity as possible. 

iPad Databases, Gartner and Enterprise Mobility

I was given a demo of ClickSoftware's field services application using HTML 5 and running on an iPad earlier this week.  Very cool!  It runs in both offline and online mode and can store the data on the iPad in an offline mode. This is significant because iPad is not set up to store content on the device.

I wonder what HTML 5 will mean to Sybase's mobile database business. Will HTML make developing mobile devices easier?  How will HTML change the opportunities for mobile application developers?

I attended a briefing by Gartner's Michael King this week on enterprise mobility.  Here are some of his comments:

Security and Enterprise Mobility

A VC (venture capital) firm called me yesterday asking my opinion on the importance of security in enterprise mobile applications.  I told him every large enterprise asks about security, but they generally expect the mobile platform to address this issue.  For example, if a large enterprise purchased the Sybase Mobility Platform, they would expect that the platform would include a solid security component.

Is that how you see it, or am I wrong?

The VC was looking at potentially funding a number of mobile security start-ups.  They wanted to know if there was a market for third party mobile security solutions in large enterprises.  I would like your feedback and thoughts on this.  Is security simply a check box on a feature list of a mobile platform, or will large enterprises look for additional third party mobile security solutions?

***************************************************
Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro
Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Questions about Enterprise Mobility and Recent Industry Developments

I have been contemplating two enterprise mobility subjects today. 

1)  Syclo is known in the industry for having a very good mobility platform.  This has served them well, but may now also be the source of a dilemma.  What are they to do with their mobile platform investment in light of SAP's acquisition of Sybase?  Syclo, as a co-innovation partner of SAP, will want to support SAP and their Sybase Mobility Platform, but they have a decade worth of investment into their own comprehensive mobility platform. 

Here is how Syclo describes their platform, "Syclo's mobile solution framework (Agentry Platform) makes it easy to deploy and manage multiple mobile solutions in all areas of your business.  For over a decade, Syclo has built on its mobile expertise and experience at over 750 organizations worldwide to bring you a family of 80 percent preconfigured mobile products that automate work order management, inventory management, scheduling, rounds and readings, turnaround tracking and more.  "I image Syclo will now want to offer their customers a choice of two very good platforms, 1) Agentry Mobile Platform, or 2) Sybase Mobility Platform.  This will be great for customers, but the challenge for Syclo is developing on and supporting two different platforms and re-engineering their existing mobile applications to run on either.  They are self-funded, and this is not a small or inexpensive task. 

Wednesday, November 03, 2010

Kevin's M2M News Weekly - November 3, 2010

Welcome to Kevin's M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices that I read each week. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

********

Remote sensing is helping a new radiotherapy treatment combat prostate cancer. The therapy works by using three tiny transmitters, the size of a rice grain, implanted in the tumor, which give off a constant stream of signals that are picked up by a receiver in X-ray equipment.

http://timesofindia.indiatimes.com/life-style/health-fitness/health/Remote-sensing-to-kill-prostate-cancer/articleshow/6814527.cms

Flexible Mobile Solutions - The Great Debate

When I was managing an enterprise mobility company a few years back, nearly all of my customers wanted the flexibility to customize their own mobile applications and develop new ones from scratch using our MEAP (mobile enterprise application platform) and SDK (software development kit).  The reality, though, was different.  Our customers seldom wanted to take the time to learn how to develop enterprise quality mobile applications.  They just called us and used our professional services to customize or develop new applications.

Here is the dilemma for mobility vendors:  Do they develop mobile solutions flexible enough, and with SDKs simple enough, for their customers to build their own solutions, or do they lock down templates and mobile applications with only limited configuration and customization capabilities? 

Tuesday, November 02, 2010

Mobile Applications and Their Real Value


Where is the true value in mobile applications?  This is a big question right now for mobility vendors, especially in the SAP ecosystem.  SAP acquired Sybase and their SUP (Sybase Unwired Platform), so the platform question is now answered.  So where is the real value now for mobility vendors?  What are they going to bring to the market that is of great value and provides them with a defensible market position?
  1. Is it the ability to collect data? 
  2. Is it the ability to query data from a backend databases? 
  3. Is it the ability to synchronize? 
  4. Is it the ability to store data on a mobile database in an offline mode?
  5. Is it a mobile apps or forms builder?
  6. Is it the integration with ERPs?
  7. Is it mobile web tools?

Kevin's Mobile Retailing News Weekly - November 2, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications, mobile payments and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

********

The number of financial institutions offering downloadable applications, customized websites and check depositing services for mobile devices is expected to skyrocket in the next year.

http://www.americanbanker.com/issues/175_203/mobile-banking-payments-1027486-1.html

What Do Customers Want from a Mobile Retailing Application?

I came across a interesting report today about mobile retail applications.  This report came from the EDI/B2B company, Sterling Commerce.  You may not expect an EDI/B2B company to be conducting research on mobility, but they provide web portals and other solutions that are now accessed by mobile devices.  As a result, it makes sense to conduct research on why customers are accessing portals on mobile devices.

The Sterling Commerce report indicates that product availability is becoming a necessity for impatient shoppers. Nearly two thirds (66 percent) of consumers surveyed considered it important to very important to be able to conveniently determine in-stock availability before visiting a store.  It was significantly more popular than store locators and even the ability to read product reviews while in the store.

Microsoft, Enterprise Mobility and Software Development Kits

I read an interesting article on CNET written by Josh Lowensohn on the future of Microsoft's Silverlight.  He quotes Microsoft's president of server and tools, Bob Muglia, as saying "our strategy has shifted," and noted that major release cycles for the runtime had slowed.  This is an interesting subject for the developers of enterprise mobility applications designed for the Microsoft platforms.

Here is another quote from Microsoft's Muglia, "When we started Silverlight, the number of unique/different Internet-connected devices in the world was relatively small, and our goal was to provide the most consistent, richest experience across those devices, but the world has changed. As a result, getting a single runtime implementation installed on every potential device is practically impossible. We think HTML will provide the broadest, cross-platform reach across all these devices."

Recently I have been seeing and hearing that more and more of the enterprise mobility vendors are looking at HTML 5, and hybrid mixes of native application support and HTML 5 for their roadmaps.  I believe we are seeing a significant trend here.

What do you think?  Is this a good thing?
Click to Download a Free Aberdeen Report on Mobility in Service
***************************************************
Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro
Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.