Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.
While 57 percent of consumers would be interested in opting in to a brand's loyalty club via a mobile social networking application such as Facebook, 80 percent still have not been marketed to by their favorite brands via their mobile device.
Fresh off a partnership with Target, Shopkick is bringing its geo-coupon system to Android phones with a free app. Android users can now access in store coupons from Best Buy, Macy’s, Target, American Eagle, Sports Authority and more.
This holiday season Toys ‘R” Us is equipping its retail outlets with scanners that can read coupon bar codes on mobile phones and is launching a text messaging program alerting shoppers to deals.
JCPenney has launched new innovative mobile initiatives, including a mobile commerce site, location-based check in offers, enhancements to its mobile apps, and an exciting mobile experience via Apple's iAd platform.
A recent survey indicates that 57 percent of respondents would be interested in opting in to a brand's loyalty club via a mobile social networking application such as Facebook.
Nearly six in ten mobile users say they'll be using their phones for holiday shopping, and retailers are falling all over themselves to offer applications and mobile websites to meet the demand.
Although still a nascent phenomenon, mobile commerce has grown rapidly in 2010, and its influence on the retail market is expected to increase exponentially in coming years, eventually becoming a core element of everyday shopping.
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A recent survey reveals that mobile shopping “warriors” (hyper-connected individuals) and mobile shopping “warrior wannabes” (moderately connected individuals) will account for 28 percent, or $127 billion of the $447 billion the National Retail Federation predicts U.S. consumers will spend this season.
Marketing by mobile device — barely vibrating a year ago - is sounding a full-throated ring tone this year as retailers send holiday shoppers special offers via their cell phones and customers use new applications to search for product information and deals.
Often overlooked as the trend toward mobile payments picks up steam is the extent to which mobile phones, and especially smartphones, influence transactions even if they aren’t used to consummate them. The most recent example of this notion is a finding by IDC Retail Insights that 28 percent of consumers’ holiday season spending this year will come from people who are habitual smartphone users.
Plenty has been documented about the impact of the Web and e-commerce on retailing. Now, it appears this will be the year that m-commerce begins to reshape the retail world in a big way.
Mobile shopping trips increased by 4.6 times over the previous year. Mobile traffic accounted for roughly 25 percent of all shopping visits over the holiday weekend as compared to only 15 percent of all shopping visits for the Thanksgiving weekend in 2009.
While only four percent of U.S. online adults have ever used a location-based service, like popular check in app Foursquare, recent data shows that young adult males with college degrees appear to be the main user group.
As location-based services report impressive user growth and big brand partnerships, and major players like Facebook and Google enter the space, marketers are ramping up their location-based efforts ahead of the holiday season.
Eighty-nine percent of consumers plan to use location-based services for holiday planning and related activities, whereas 37 percent expect to use them more than usual.
Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.
Recent Articles by Kevin Benedict
List of Submitted Questions for SAP's Mobile Business Unit
Mobile Retail Applications a Transformational Trend
SAP Influencer Summit 2010 Report on Enterprise Mobility
What I Learned about Mobility at the SAP Influencer Summit 2010
Archived editions of Kevin's Mobile Retailing News Weekly are available at http://mobileenterprisestrategies.blogspot.com/p/mobile-retail-news-weekly.html
You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.
Also available are Kevin’s Mobile Money News Weekly and Kevin’s Mobility News Weekly.
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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
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Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.