This is a special edition of Kevin's Mobility News Weekly. In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition. You can save this edition and use these numbers in your own business plans and presentations.
Nokia released its results for second quarter, 2010. They reveal a 40 percent slump in profits to €227 million, compared to €380 million a year ago. On a slightly brighter note, the company increased its share of the smartphone market by one percent to 41 percent in the quarter, having sold 24 million smartphones.
Of the four key Motorola business segments, only the company's enterprise mobility segment experienced growth, with sales of $1.9 billion, up ten percent compared to a year ago.
Growth in the global cell phone market was set to slow slightly to 12 percent in the quarter to September, but there were no signs of a major slowdown, research firm Strategy Analytics said on Friday. Cell phone market volumes grew 13 percent in the second quarter, it added, boosted by demand for cheap models in emerging markets and for high-end phones in mature regions.
Mobile phone vendors shipped a total of 317.5 million units during the second quarter of 2010, up 14.5 percent from the 277.2 million units shipped during the second quarter of 2009. For the first half of 2010, vendors shipped a total of 620.6 million units, up 18.5 percent from the 523.5 million units shipped during the first half of 2009.
Android made up a whopping 33 percent of all smartphones sold in the second quarter of 2010. Trailing close behind is Canada based Research In Motion, and in third place, Apple’s iPhone, at 22 percent.
A new Nielsen survey shows that only 42 percent of BlackBerry owners want their next phone to be a BlackBerry, while 89 percent of iPhone owners and 71 percent of Android owners plan to stick with those platforms.
Android devices accounted for 27 percent of U.S. smartphone sales during the first half of 2010 according to data issued this week by The Nielsen Company, four percentage points higher than the iPhone--Android now makes up 13 percent of the U.S. smartphone market as a whole, trailing Research In Motion's BlackBerry (35 percent), iPhone (28 percent) and Microsoft's Windows Mobile (15 percent, down from 27 percent only a year ago).
Vendors of smartphones shipped a total of 63 million units in the second quarter of 2010, compared to 41.9 million units in the same period a year ago. For H1, vendors shipped a total of 118.3 million units, up 54 percent from the 76.8 million units shipped during the first half of 2009.
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Revenues from mobile data in the United States jumped six percent in the second quarter from the previous quarter and climbed 22 percent from the year ago period, according to fresh data from Chetan Sharma Consulting. In the second quarter alone, revenues for mobile data eclipsed $13.2 billion.
Nokia maintained its lead in the smartphone market, shipping 24 million units in the second quarter. Despite its failure to launch a successful smartphone in recent years, Nokia controlled 38.1 percent of the smartphone market, IDC said.
Global market for enterprise mobility is projected to exceed US $168.8 billion by the year 2015. Growing acceptance from large as well as small and medium businesses, and introduction of sophisticated mobile devices and novel mobility solutions are likely to fuel market growth in the next few years.
The latest quarterly update to ABI Research's enterprise mobility regional market data sets shows that healthcare, retail and manufacturing, three sectors each with a double digit share, will command over 36 percent of all mobile business customer data revenues worldwide over the next five years.
Google's Android platform now represents 17.2 percent of the global smartphone market, overtaking Apple's iOS as the world's third most popular smartphone OS and edging past Research In Motion's BlackBerry to emerge as the top selling OS in the U.S., according to new data published by research firm Gartner.
Mobile operators' 3G networks carry 72 percent of video content viewed by Android smartphone users in the U.S. according to new data issued by mobile video ad network Rhythm NewMedia. By comparison, iPhone users rely on 3G for 56 percent of their mobile video consumption.
As Nokia seeks to turn around its smartphone lineup to try to compete with the BlackBerry and with Apple’s iPhone, the company is also trying to shore up its bulk cell phone business, which accounts for 84 percent of the 432 million devices Nokia sold last year.
Another analyst is reporting Android sales are on fire. Shipments of Android phones will grow by 561 percent in 2010 and take nearly 25 percent of the smartphone market. Additionally, Apple iPhone shipments will overtake RIM smartphones later this year, according to Digitimes Research.
Two-thirds of service providers surveyed intend to use WiMAX for mobility-based services by 2012. This indicates a richer service environment for WiMAX in the future, but at the same time, the survey showed that key challenges remain; specifically, the limited range of WiMAX-enabled mobile devices and the difficulty of building low-ARPU pricing models for developing countries.
A new survey of hundreds of wireless industry executives from around the world found strong support for a switch from flat-rate mobile data plans to usage-based models. The survey found that 48 percent of executives surveyed predicted that carriers will focus on developing new mobile data pricing models over the next three years. Additionally, the survey showed that 55 percent of those surveyed agreed usage-based models are coming to mature markets, and 47 percent said flat-rate data plans are crimping their ability to increase revenue.
The worldwide smartphone applications market grew more than $2.2 billion within the first quarter, according to a study by research2guidance. In 2009 the applications market had posted revenue of $1.7 billion. Mobile application download numbers reached a total of 3.8 billion in only six months, compared to 3.1 billion in 2009.
Apple's iPad will account for an overwhelming 74.1 percent of global tablet shipments this year, with the remaining 25.9 percent consisting of a mix of older PC-type tablet products and competitive slates, according to a study by iSuppli.
Mobile content revenues in the U.S. will increase from less than $1.15 billion in 2009 to over $3.53 billion in 2014, a compound annual growth rate of nearly 20 percent, according to a new forecast issued by digital intelligence firm eMarketer.
Google's Android Market has the largest share of free applications. App store analytics firm Distimo reports that 60 percent of Android apps are free, an increase of three percent from May. Windows Marketplace for Mobile has the lowest percentage of free apps with just 22 percent, while 26 percent of apps in both Apple's App Store for the iPad and BlackBerry App World are free.
Total Twitter mobile users has jumped 62 percent since mid April, and, remarkably, 16 percent of all new users to Twitter start on mobile now.
The mobile applications market is estimated to be worth around $25 billion by 2015. However, the economic meltdown has caused some big names within the applications and telecoms industry to shutdown recently and the fears of the aftermath of a recession are still on the clouds.
Market research firm IDC has increased its growth projections for this year's smartphone sales by 10 percent. The firm now expects smartphone sales to increase 55.4 percent compared to last year, to hit 269.6 million units.
“As mobility continues to play a key role in enabling companies to achieve greater productivity worldwide, IDC expects the global mobile worker population to increase from 919.4 million in 2008 to more than 1.19 billion in 2013, representing nearly 35 percent of the worldwide workforce," said Sean Ryan, research analyst for IDC's Mobile Enterprise group.
RIM recently stated that more than 30 million BlackBerry smartphone users across 65 countries have downloaded BlackBerry App World since the store first opened, with consumers averaging more than a million app downloads each day. The BlackBerry platform now represents 18.2 percent of the worldwide smartphone market according to data issued earlier this month by research firm Gartner, behind Symbian at 41.2 percent.
About 6.4 billion application downloads were made globally in 2009 alone from native and third party application stores, generating revenues of $4.5 billion in the same year.
About 35 percent of U.S. adults have mobile phones that run software applications or apps, according to a new survey, but fewer than one in four adults actually use those apps.
The use of smartphones capable of browsing rich content online in Europe increased by nearly 50 percent over the past year, suggests new research from Comscore. Figures indicate that Europe has actually surpassed the US in uptake of smartphone devices.
Native data applications, such as those installed on smartphones like the iPhone and devices running Android, now account for 50 percent of all mobile data volume according to a new report.
Only 13 percent of iPad owners bought an iPad instead of a PC, while 24 percent replaced a planned e-reader purchase with an iPad.
Consumers may be sheepish but not when it comes to buying new cell phones. The number of the devices in the U.S. up five percent to 292.8 million cell phones in June 2010 compared to the same month last year.
A recent IBM survey of 2,000 tech pros in 87 nations revealed a high expectation that development of business apps for devices such as the iPhone, Google Android phones and tablets such as the iPad and new BlackBerry PlayBook will surpass all other forms of businesssoftware development by 2015.
AT&T now boasts a total of 92.8 million active wireless service lines. This comes off the back of a 2.6 million net subscriber gain over the third quarter of 2010, a record for this period of the year.
How much has Apple’s iPad changed the tech world? According to a forecast Friday from tech researcher Gartner, global sales of media tablets will reach 19.5 million this year — “driven by sales of the iPad,” the firm said. Tablet sales will reach 54.8 million in 2011 and grow to more than 208 million in 2014, Gartner said.
Apple's wildly popular gadget lineup propelled the company to a new all time sales record of $20 billion, Apple said Monday as it announced its fourth quarter results.
Barnes & Noble will ship its Nook e-readers to 2,500 Wal-Mart stores starting October 24, 2010. Wal-Mart will offer two Nook models -- Nook 3G, which offers free AT&T 3G wireless and WiFi connectivity, as well as NOOK WiFi, a WiFi only model.
The number of newly added mobile phone users in China hit a six month high in September, as over 10 million mobile phone users were added.
Apple overtook Research In Motion in the third quarter of 2010 to take second place in the global smartphone market. Nokia led with 26.5 million smartphone shipments in the third quarter, while Apple followed with 14.1 million and RIM took third place with 12.4 million.
A survey by mobile application platform provider Pyxis Mobile says that on average 68 percent of respondents expect U.S. companies to have three or more enterprise wide mobile applications in use by 2012.
The value of the mobile computing industry will exceed $1 trillion by 2014, according to new predictions from Gartner.
Total revenue from European mobile enterprise users is forecast to exceed $62 billion by 2014.
AT&T activated 5.2 million iPhones in the third quarter of 2010 – a number 62 percent higher than the 3.2 million quarterly activation record set in the second quarter – as its revenues grew to $31.6 billion.
The number of Internet users worldwide has doubled over the past five years, and it is estimated that the web connected population will hit two billion by the end of this year.
In an update to ABI Research’s industry vertical analysis of mobile enterprise customers, global services business revenues are forecast to grow at a 4.3 percent CAGR over the next four years, reaching $133 billion by 2014.
According to IDC, Apple’s market share grew from 2.5 percent in third quarter 2009 to 4.1 percent in the third quarter of 2010, propelling it to fourth place overall in the marketplace.
According to MMRI, a total of 2.23 million smartphones (Android/Windows Mobile/Blackberry/iOS/Palm) were sold in Japan between April and September this year, and 1.34 million (60.1 percent) of those were iPhones.
Smartphone users are generating around 65 percent of total mobile traffic worldwide, despite the fact that only 13 percent of mobile subscribers use smartphones, according to a study by Informa Telecoms & Media.
The worldwide smartphone market in the third quarter grew 95 percent over the same quarter a year ago, to 80.9 million shipped units, according to a study by Canalys.
Mobility is big -- $1 billion big by 2014, according to analyst projections. It is the fastest-growing segment of the technology industry. It is also big in the minds of regulators, entrepreneurs, developers, investors, employees, customers and bosses.
Third quarter has been a great period for smartphones as shipments of such devices has reached 81.1 million, up an impressive 89.5 percent compared to the same period of 2009. This growth favored all major smartphone vendors and enabled Apple to surpass RIM and take the second in the market.
Despite assumptions that the iPhone would struggle to achieve a foothold in Japan, a country on the cutting edge of mobile technology, the iPhone has taken the land of the rising sun by storm. In 2009 the iPhone accounted for 72.2 percent of the smartphone market in Japan, and 4.9 percent of the entire cell phone market in the country.
The total small office/home office sector smartphone market will grow 18 percent in 2014 compared to 2010.
Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.
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Mobile Expert Interview Series: Sybase's Willie Jow, Part 2
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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
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Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.