Wednesday, April 14, 2010

SAP CRM Partner EntryPoint Consulting Looks to Mobility for Growth

I read with interest today a press release about SAP partner EntryPoint Consulting.  I know them, and they are a long term SAP consulting and channel partner that is involved in the CRM side of SAP.  They were involved in some of the earliest implementations of mobile SAP CRM several years back and experienced a lot of first mover pain as a result.  I know they have been watching the SAP mobility evolution with keen interest for several years.

From today's press release it looks like Pete Martin, managing partner at EntryPoint has decided it is time to get serious about SAP mobility again, and he partnered with SAP mobility partner Sky Technologies to deliver mobile SAP CRM capabilities.  I spoke to him several months back, and he said 100% of his SAP CRM sales opportunities this year were asking about mobile device support so he was very interested in the SAP mobility ecosystem.

Here is a quote from today's press release, "We were convinced that we ‘chose right’ when some of the most sophisticated SAP customers, such as Colgate, chose Sky as their preferred mobile platform..."  Martin goes on to say, "By combining our CRM consulting expertise with Sky’s leading platform, we now have the ability to offer companies a comprehensive set of CRM consulting in the marketing, sales and service functional areas.  In short, we can offer them ‘SAP CRM in the palm of their hand.”

SkyMobile provides a single integrated framework that is used to mobilize and manage SAP applications on all major mobile platforms including Windows, BlackBerry, Android, Symbian, and iPhone.

I would like to hear more about what Colgate is doing in the SAP mobility space with Sky.  I know that Colgate is often in the forefront of new technologies and trends.  Perhaps, someone from Colgate will share?

Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert

***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.