Tuesday, February 09, 2010

AT&T FamilyMap App Treating Your Kids Like a Truck

AT&T has announced the release of their new application called AT&T FamilyMap App. It is a GPS vehicle tracking solution, except it is attached to your kids. Rather than mounting a GPS unit under the dashboard of your vehicle, it is inserted into your child's pocket or backpack.

Fleet managers (i.e. moms and dads) can logon to a website to see the locations of their kids, monitor their comings and goings and time spent at each location. In this article I describe why fleet managers use these applications, but I am not sure I want to attempt to describe why a parent would use it. I have my own kids that just might stumble across this article.

In this article I wrote several months ago, I provided a list of 39 reasons a business might want to invest in GPS fleet tracking. However, I need your help coming up with a list of similar reasons parents should invest in GPS kid tracking.

I look forward to your comments.

Author Kevin Benedict
Mobility Consultant, Wireless Industry Analyst and Web 2.0 Marketing Consultant

twitter: http://twitter.com/krbenedict

***Full Disclosure: I am a mobility and Web 2.0 marketing consultant and as such I work with, and have worked with, some of the companies mentioned in my articles.