The Quiet Mobility Company - Sybase
Last March SAP and Sybase (the quiet company) announced a co-innovation partnership to deliver mobility to iPhones , Blackberrys and Windows Mobile devices. Read this excerpt from a March 9, 2009 press release: "The two companies are co-innovating and collaborating to deliver the new SAP® Business Suite software for the first time to iPhone, Windows Mobile, BlackBerry and other devices by integrating it with Sybase industry-leading mobile enterprise application platform." My question is where is Sybase ? Why are they so quiet? I see them making record profits and issuing an occasional press release, but where are the mobility evangelists? Gartner ranks them number 1 on their Magic Quadrant, but I see more publicity from 10 person start-ups than from iAnywhere or Sybase. Are they engaged in a skunk works project that will explode onto the mobility market in a gigantic marketing extravaganza like Apple? It seems they like to make these potentially interesting announcement