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Showing posts from 2009

The Downside of Mobile Applications

I had the fortunate opportunity to meet a classmate for coffee this week. I had not seen him for over a decade. He serves as a traffic cop and uses a TDS Recon mobile handheld computer in the course of his work writing tickets. During our conversation we discussed the rugged laptop he had mounted in his unmarked police cruiser. He said it had many of their police forms and documents on it, but that the mobile software was not able to keep up with the required edits and changes needed on the forms. As a result, they had stopped using it for much of their documentation. This discussion highlighted the need for a mobile workflow application that is a separate layer from the data layer. The field data collection requirements should be very simple to edit and not impact the field user. If the mobile application requires a complete update to edit data fields, then it risks early obsolescence or as in my earlier example it will simply not be used. - Kevin Benedict, Mobile Strategies Consul

Mobility Visions of Christmas Present

I visited the same bookstore twice this Christmas season, and both times I was confronted by mobility and the transformation that mobility is bringing to the world. On the first visit a sales person greeted me at the front door and handed me an electronic book reader. The sales person said this mobile device, with free Internet connectivity through AT&T, would enable me to receive all of my books and many newspapers remotely, so there was no need to come into the store. Interesting sales presentation that does not bode well for the future job of the sales person that was standing before me. I wondered if the sales person had thought that far ahead? On my second visit I was in the bookstore with my wife and daughter. As was our habit we selected some of the most interesting books from the shelf and ordered hot drinks. When our drinks were emptied and we had selected our favorite books, I directed us to the checkout line to purchase them. My wife looked up from her iPhone and said th

New Analyst Report by Mobile Market Development

Mobile Market Development and Wireless Profits has just published a report, that I authored, called Enterprise Mobile Data Solutions which is now available here . The following is the synopsis. Enterprise customers potentially offer MNOs (mobile network operators) high profitability, low churn rates and strong demand for mobile data services - but they bring challenging application requirements as well. Additionally, neither of the purchasing models of large enterprises or SMEs make it a given that MNOs will achieve the value-added primary relationship with regard to mobile data solutions that would assure future margins in this sector of the market. Large enterprises will be likely to partner with vendors and systems integrators with specialist skills and knowledge of the business area, potentially making MNO selection a tactical issue based on coverage and price and allowing for multiple, competing MNOs to be selected. Smaller enterprises ( SMEs ) are more likely to buy off-the

Postage Stamps, Units of Time and the Mobile Internet

Yesterday my wife sent me to the post office to purchase stamps. I grumbled that the line would be long due to people shipping gifts. Haven't they heard of Amazon.com's direct shipping? After completing my assignment my wife asked me how long I waited in line. My answer, "About 5 online articles." That is the power of Internet enabled smartphones. They can change the very units of measure we use for time! According to investment firm Morgan Stanley, the mobile web is experiencing faster growth than its desktop predecessor ever did. They go on to forecasts that more consumers will access the Internet by mobile devices than PCs within five years. For any person blessed or cursed with time on their hands, waiting in lines or on mass transportation, time will increasingly be measured by what they accomplished on the mobile web. *********************************************** Author Kevin Benedict Independent Mobility Consultant, Wireless Industry Analyst and Marketing Con

Google and Mobile Phones - Analysis

"It is understandable that Google wants to be a serious player in mobile communications," writes Martin Peers in an article on December 15th, 2009 in the Wall Street Journal. However, he follows by saying, "It is unclear why it (Google) needs to sell mobile phones to dominate mobile search." Lets discuss: Google Goggle allows you to take a picture of a landmark or building and then automatically combine the photo with the integrated GPS coordinates to conduct an automatic query that displays information about it. This convergence of technology, GPS radio, digital camera and wireless radio to connect to the Internet are all hardware components in the phone. The GPS and digital camera components are mobile data collectors. The information collected is used to perform automated searches. These searches can bring up the details of the objects in the photos as well as other choices for food, hotels, shopping etc, near that location. The LBS (location based services) wher

Geospatially Aware Mobile Inspection Applications for Military and Commercial Use

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I have spent many years working with mobile application development tools. Each of the vendors I have known speak about the simplicity and speed of using their tools to develop and implement mobile applications. It is, for the most part, marketing speak. Developing a mobile application is as simple as the database schema of the business application in which it will be integrated. If it is a simple data collection form that can be integrated with a simple spreadsheet or database, then it is fairly easy and will usually take days or a few weeks to develop. However, if the user wants a mobile version of their ERP , then I hope they have a few months and a significant budget. The point is, most mobile applications that synchronize with back-office enterprise database applications are not easy and simple and this is a problem for companies that need to inspect a wide variety of things. I have witnessed over and over the challenges an inspection company has with mobile applications that run

Analysis - SAP's Emerging Mobility Strategy - Fasten Your Seat Belts!

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SAP has announced this week that one of their strategic focuses for the next 5 years is mobile computing and mobile software applications according to SAP chief technology officer Vishal Sikka said. The pervasiveness of mobile computing and social networking also have SAP developing applications and extensions, which will allow wireless users to collaborate and utilize SAP and non-SAP related data for on the fly computing. I write wireless industry analyst reports and provide consulting on mobile strategies so have been keeping a careful eye on this market. It is moving at warp speed now! After many years of mostly small software companies in the mobile enterprise software applications market, the big kahunas are jumping in with both feet and this will change the industry. Read a few of these article titles: Verizon Takes the Complexity Out of Managing Mobility in the Enterprise AT&T Extends Mobile Enterprise Application Platform to Consumer Goods and Hospitality Markets The Clic

Mobile Applications for Fighting Crime, Reporting Potholes and Birdwatching

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Several years ago I consulted with a company in The Netherlands on a city government project to enable all city workers to instantly become the eyes and ears of the police during emergencies. It worked like this - an alert would be sent to all city workers that had government issued phones and were located in a certain geographic area. This alert would ask them to look for a specific car, person or suspicious activity. This project was clever, efficient but also a little creepy. If the police are chasing a bad guy through the city, then asking for all city workers within a certain area to keep their eyes and ears open is efficient, since it is in all of our best interests to stop bad guys, but in the wrong hands creepy. From a resource utilization, a great idea. This project was an early example of location based services (LBS). If your phone is in this particular zone, keep your eyes open for this bad guy. This summer Microsoft acquired EveryBlock , a company that feeds local crime an

Barcode Scanners on Every Smartphone

This is an interesting develop for smartphones. Sophisticated barcode scanning software built into the digital cameras so a quick photo of a barcode takes you immediately to a mobile website rich in content, coupons, rebates and other product information related to the scanned product. Read below: Today NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in mobile barcode scanning solutions, announced that Sony Ericsson has selected NeoMedia as its strategic 2D barcode partner. Sony Ericsson will begin shipping phones pre-loaded with NeoMedia's NeoReader barcode scanning application globally in the 1st half of 2010. The NeoReader will be pre-installed across all Sony Ericsson platforms. "Sony Ericsson is very happy to work with NeoMedia as our global provider of barcode scanning solutions. We see great potential in the 2D barcode market and support NeoMedia's strategy to promote and drive the open 2D barcode standards. We are looking forward to working with NeoMe

ClickSoftware Enters the MEAP (Mobile Enterprise Application Platform) Market

I have wondered for some time how companies like ClickSoftware deal with all the requests for customization from their clients. Inspections, asset management, custom database applications all require custom mobile applictions. This announcement last week from ClickSoftware seems to have answered that question. ClickSoftware now has back-office and mobile field services software, an SAP partnership and a MEAP (mobile enterprise application platform). They are doing things right. BURLINGTON, Massachusetts , November 24 /PRNewswire-FirstCall/ -- ClickSoftware Technologies Ltd. (NasdaqGS: CKSW), the leading provider of workforce management and service optimization solutions, is today launching the ClickSoftware Mobility Suite that will allow companies to seamlessly extend the power of enterprise systems to employees via their mobile devices, whilst also sharing with back-end systems the critical information on activities that they complete in the field. The mobility suite is available as

Microsoft's Ray Ozzie on Mobile Applications and the iPhone

Ray Ozzie, Microsoft's Chief Software Architect recently commented in an interview with CNET, "Yes, iPhone has a lot of momentum, unquestionably. But I think the phenomenon we're in right now is the app phone. And if you look at the depth of apps that are on these phones, they're not very deep. It's not like Office or AutoCAD, where there are just thousands of man years that have gone into developing these apps. They're relatively thin apps that are companions to some service." Ozzie may be right in that the novelty of cute mobile applications may wear off as powerful mobile clients that work with SaaS (software as a service) back-office and ERP applications catch up. Rather than have all these thin client applications that are OS (operating system) specific, simple mobile applications may retreat to the mobile web browser so they can more easily port from one OS to another, and thick clients will run on powerful and full functional operating systems that

Smartphone Market Trends and Analysis

Lenovo , a PC maker for the Chinese market, is buying back their mobile handset unit, for twice the price that they sold it for in 2008. Why? Lenovo said the acquisition "signals that Lenovo is gearing up its efforts in the burgeoning mobile Internet market." Lenovo Chief Executive Yang Yuanqing said they view the mobile I nternet as a key growth area..." Wall Street Journal reported in Monday's Edition (November 30, 2009) that Dell, Acer , Asustek Computer and HP have all launched handsets to diversify their product offerings. What is my analysis? Lenovo sold their handset unit in 2008. Less than 2 years later they buy it back as they believe it represents a key growth area, and they buy it back just as the other large PC makers are launching their own new mobile handsets ( smartphones ) products to attack the growing mobile Internet market. This signals that PC manufacturers see smartphones as both a competitor to PCs and the future of mobile computing. I

Mobile Applications that Blend Data and Services from Multiple Sources

Research In Motion's co- CEOs Mike Lasaridis and Jim Balsillie recently stated that software depth, breadth and integration will drive future device sales, noting the potential that lies in applications blending data and services from multiple sources. This is important. I have been writing for some time about convergent devices, however, it is most often in the context of mobile devices and hardware accessories like GPS, bar code readers, digital cameras, voice memos, WiFi and other Bluetooth devices. The blending of data and services from multiple sources combined with convergent hardware is even much bigger. Let's think about a simple scenario - Field service technician (X) orders a part for a furnace online from his smartphone . He will complete the job when it arrives. The part is shipped and an alert email notifies field service technician X which day it will arrive. Field service technician X notifies the customer via email about the status and notes this in

My Dream Come True - A Mobile Projector for the Smartphone

I don't think I am the only person that has craved a smartphone with a mobile projector in it. Obviously LG and AT&T believe there is a market. I have carried a laptop bag and a separate mobile projector bag many times. I have often dreamed of having a smartphone that could project my power point presentation so I could leave the heavy laptop and projector bags at home. Several months ago, Omin Consulting Group reported that smartphones have now advanced to the point where business travellers can rely on them for roughly 80% of what they need for work. With a mobile projector, about 98% of a road warriors work can be done with their smartphone. Read below: AT&T AND LG MOBILE PHONES ANNOUNCE THE FIRST 1GHZ SMARTPHONE IN THE UNITED STATES, THE LG EXPO 7.2 HSPA-capable Smartphone from AT&T and LG Mobile Phones Packs a Powerful Punch, Features Optional Mobile Projector DALLAS, November 30, 2009 - AT&T* and LG Electronics MobileComm U.S.A., Inc., today announced the

Mobile Applications for Tracking Diseases and Saving Newspapers

I came across a very interesting new iPhone application from HealthMap .org today called Outbreaks Near Me. It was developed by John Brownstein , as assistant professor of pediatrics at Children's Hospital Boston and Harvard Medical School along with colleagues at MIT's Media Lab. This application combines GPS coordinates with LBS (location base services) that report on disease outbreaks near your location. You are able to set up the application to alert you whenever a disease outbreak occurs near you. HealthMap brings together many different sources of data to provide you with a unified view of outbreaks of infectious diseases. The iPhone application even lets you submit your own reports including digital photographs of disease outbreaks. Don't ask me what digital images you would submit. This is very interesting to me as I am currently writing a report on telemedicine and mobile health monitoring. In fact, the research firm Gartner reports that by 2012 mobile healt

Mobile Applications and Mobile Data Services

I am currently researching and writing a report on mobile enterprise applications and their impact on mobile data services for an analyst firm. I wanted to share some insights that I have gained through this exercise. LBS (location based services) the concept and technology have been around for 10 years, but it is getting ready to explode. I rarely use the search function on my iPhone any longer when looking for a local business, I simply open my map application and search on it. The iPhone application recognizes my location and shows me all the Thai food restaurants around me. Mobile marketing is going to be big. I want to know about lunch specials in my area at 11:45 AM. I want to know about sales on tires when I need new tires. I want it to be location relevant. Telemedicine is going to be big. Mobile Health Monitoring is going to be a top 10 mobile application by 2012 according to Gartner . I worked on a very cool mobile Telemedicine application for children with hemophilia seve

More Mobile Applications that Move Things - Video

Here is a video of an iPhone application that can drive a car. It was developed by some university engineering students. I wrote another article on mobile applications that can move things here . *********************************************** Author Kevin Benedict Independent Mobile Strategist, Sales, Marketing and Business Consultant www.linkedin.com/in/kevinbenedict http://kevinbenedict.ulitzer.com/ http://mobileenterprisestrategies.blogspot.com/ ***********************************************

Mobile Field Services, Cross-Selling and Enterprise 2.0

Selling more service contracts, warranties and appliances were three reasons Sears gave for mobilizing their field service technicians in this recent article . Cross-selling is also a key to successful field services organizations according to Gartner's Magic Quadrant for Field Service Management ( May 2009). Isn't it interesting how important onsite sales are for organizations that provide services? It seems that in these days of internet e-commerce, people still like to look into the eyes and talk to a real person. If that person just happened to fix your satellite TV hours before your football game, you are very happy with them. You are willing to listen to them as they make recommendations and referrals. If you are a software developer of mobile applications for Field Services Automation (FSA) you are going to have to take the notion of "sales" seriously in your application. Gartner states that leading FSA companies will need to include CRM components in their fie

Asset Tracking, Asset Management and Mobile Handheld Applications

In this article Trimble's joint venture with CREEC is discussed. CREEC is the China Railway Eryuan Engineering Group Co. Ltd. This joint venture is to help deliver solutions to effectively manage the construction and maintenance of rail roads and their assets. How many of you have ever lost your keys around the house, or misplaced tools in your garage or shop? Image having billions of dollars worth of assets that you must locate, manage and maintain over thousands of miles and hundreds of properties. You can easily see how important it is to effectively track these assets, maintain and manage them in a powerful database system designed for asset management. Geotagging (geotagging is discussed in more detail here ) the assets enable you to know where they are located. Inspecting and completing regularly scheduled "conditional assessment" reports using mobile handheld computers that are synchronized with the asset management system in the office, enables you to know

FedEx, GPS Fleet Tracking, Mobile Applications and Complaints

In this article on the blog called Trimble Fleet Tracking and GPS , FedEx's inability to estimate their time of delivery to a time window of less than 6 hours is discussed. It is interesting to ponder what technology and business process challenges FedEx must have to not be able to improve upon this. I wonder how much lost productivity there is as a result of not knowing when a delivery will arrive, and being required to wait most of a day for it. With LBS (location based services) available, it seems that FedEx could alert the recipient when they were 1 hour from delivery, or within a 3 mile radius. I wonder if it would work for FedEx to announce they would be parked at a certain central location for 15 minutes and you could drive there to pick-up your package early in the morning, rather than wait all day for it. Just wondering.... *********************************************** Author Kevin Benedict Independent Mobile Strategist, Sales, Marketing and Business Consultant www.

Efficiency in Healthcare Services through Mobile Applications and Telemedicine

Recently my wife had minor surgery on her arm that was accompanied by an allergic reaction on her skin. She called her doctor who asked for a description. She provided, as best she could, a lay person's description. The doctor listened to the description over the phone and provided some simple recommendations. This was relatively efficient telemedicine for a non-serious situation. There was no visit required, just a couple of minutes of the Doctor's time and everything worked out fine. It occurred to me later that we could easily have taken a quick well lighted digital photo with my iPhone and emailed the digital photo to our Doctor for review, reference and inclusion in our electronic healthcare records as well. Why not? It would likely have provided better and more accurate information. I wonder how many simple health related issues could be resolved using telemedicine and integrated digital photos sent by the patient? We are at a transition point in the evolution of

Mobile Inventories, Field Services and Changing a Light Bulb

Today I walked by a van in the grocery store parking lot and saw the doors on the van open. A man had a shopping cart next to the van and was slowly and methodically taking out boxes of light bulbs, entering their product codes onto a paper work order form and then placing them in the shopping cart. Presumably the young man was not a detailed oriented thief, but rather was preparing to take the light bulbs into the store and replace those that were burnt out. I watched as he looked for the product codes and wrote each one down. Someone is going to do something with that paper form. The likely scenario is that someone in administration will type the information on the paper form into the work order management software in the office when they can find nothing more fun to do. I wonder how accurate the product codes are after the service technician writes them on the paper form, and the data entry person interprets the handwriting and then types them into the system? There are numerous is

GPS Fleet Tracking for Added Sales

I passed a blue Sears Appliance Repair van with a white satellite dish on the roof yesterday and it reminded me of their business strategy. The white dish serves as both a satellite uplink and GPRS link to the Internet . The vans are basically mobile WiFi centers. They are able to be tracked via GPS and they are able to provide some significant benefits for the service technicians that drive the vans. The vans have both satellite uplinks and GPRS connectivity so when there is poor wireless connectivity, the van's communications can automatically switch over to the satellite uplink technology and continue communicating. This is a relatively expensive option, but Sears reports that it is worth it. What is the value proposition? Sears reports that providing each of their service technicians with live access to CRMs (customer relationship management) systems, customer records, warranty information and product catalogs helps them sell more products and services at the point of wo

Dynamic and Mobile Inventories and Location Based Services

On the blog, Mobile Applications Australia , the author discusses the concept of dynamic and mobile inventories and location based services. The idea is some products may not have enough demand from one store location to sell out. They may have ordered too much inventory and even with discounts the product does not have enough demand at one store to sell out, but the demand across 10 stores may be sufficient to sell all of the inventory. The excess inventory can be loaded into delivery vans and as the inventory nears each store location LBS alerts can be sent out to each subscriber's Smart phone or other mobile device announcing the availability of discounted inventory for a limited time. It seems to me that LBSs may be able to revolutionize a lot of retail processes over the next 5 years. *********************************************** Author Kevin Benedict Independent Mobile Strategy, Sales and Marketing Consultant www.linkedin.com/in/kevinbenedict http://kevinbenedict.ulitze

Managing Cases and Children's Care with Mobile Applications

A technology writer that I enjoy reading is Philippe Winthrop. He recently wrote about a mobile software application that he learned about that helps case workers take better care of kids in this article . *********************************************** Author Kevin Benedict Independent Mobile Strategy, Sales and Marketing Consultant www.linkedin.com/in/kevinbenedict http://kevinbenedict.ulitzer.com/ http://mobileenterprisestrategies.blogspot.com/ ***********************************************

More on Dynamic Ride Sharing - Avego

I was once told by a mentor that once you come up with an idea, it is released to the world for everyone to ponder. Last week I was pondering the concept of dynamic ride sharing and wrote an article about it ( read here ). Will that idea was already released to the world through a company called Avego . It appears they are executing on the idea, which of course is what makes them different from me. I just pondered the idea over a cup of coffee and they were building a company. Avego claims that the average driver has $3,000 per year in extra passenger capacity in their vehicle. If they could simply advertise the extra capacity via their iPhone's mobile software application, then many more people could car pool. I love the idea and will be watching Avego closely. Could that same concept be used for cargo, tools, equipment? I have a pick-up truck and you need to move some boxes. I need a chain saw and you have a chain saw. Of course there are plenty of challenges to these models, but

Dynamic Ride Sharing Mobile Applications

I am fascinated by the concept of dynamic ride sharing services and the challenging issues surrounding it. Mobile handheld devices with integrated GPS technologies open doors to all kinds of services never before possible. Think about this concept - a driver opens an application on her iPhone and notifies the DRS (dynamic ride sharing) service that she will be driving from point A to point B at 4 PM. The DRS system computes the distance and posts the ride details to subscribers with a ride value of $8.55. Interested subcribers (riders) register for the ride. The driver reviews each potential riders' referrals and online record and accepts up to 3 riders. The acceptance process then sends the Driver's details to the riders for review and acceptance. At the designated pick up location, each rider confirms they are in the vehicle via email, iPhone application or text message. Upon the trip completion, the driver and each rider completes a brief trip report that is sent to the DRS

Time Sensitive LBS Use Cases

There are a lot of new and interesting services that could be offered businesses that get creative with the LBS (location based services) concept. Could restaurants sell extra or left over food, rather than throw it out if they could immediately notify subscribers of a discount on it for the next 45 minutes? Could grocery stores inform customers of discounts on produce that is nearing end of shelf life. Think about the notion of "time sensitivity" and LBSs. Could the local tire shop offer immediate 30 minute discounts on tires and services during slow parts of the day? Could the corner donut shop announce a 15 minute sale on the 18 remaining chocolate donuts? Can the busy hair salon announce a discount at 3:30 PM to fill an available slot? Adding time sensitivity to LBSs is an intriguing concept. Any organization that sells units of time or services could benefit from filling empty slots. I would like to hear your ideas and comments. - Kevin Benedict, Mobile Strategies Consul

Mobile Software Companies and Their Online Marketing Strategies?

For many years I have developed and managed marketing campaigns for mobile software companies. I ran seminars, Pay Per Click campaigns, white paper distributions, email blasts, webinars , Web 2.0 strategies etc. As a result, I am very interested in seeing which mobile software companies advertise online. It costs money to place an ad on websites, blogs and on search pages. Many companies simply don't have the money to advertise these days. You can learn a lot about a company by seeing where they advertise. The economy has been tough. Many mobile software companies are struggling, but some continue aggressive online advertising campaigns and you see them placing their advertisements online. This reflects on their financial condition, funding, Web 2.0 marketing skills and ability to execute on a strategic plan. Many mobile software companies pick certain topics where they want their online advertisements to appear. It is interesting to look at articles about different mobile technolo

Mobile Convergent Devices and Applications

I can't let this experience go undocumented. I am sitting in Starbucks drinking a Mocha, writing a blog article, chatting with an international client on skype, checking and responding to emails, taking phone calls, recording voice memos, accessing spreadsheets on Google Docs, scheduling meetings and listening to music all on my iPhone. Yes, sometimes I must ask everyone in Starbucks to stop talking while I am on important calls, but other than that I have complete mobile office. My iPhone has effectively converged most applications and required office equipment into one small mobile device that is now an essential tool for mobile workers. As I noted last week iPhones can also photograph and identify bar codes, use its integrated GPS to show your current location and nearby business and much more. Convergence is real. - Kevin Benedict, Mobile Technology Writer and Consultant

Mobile Smart Phones for Work & Play

I am consulting now days and my iPhone is used for both personal and professional purposes. Several weeks ago I complained in an article about having to use my personal phone number and voice mail for business. A kind reader suggested that I try the new Google Voice service. I did and am still learning it but it has some interesting feature that I find handy for mobile workers. Google let me pick a phone number from any location in the USA. I thought about getting a New York City number to be clever, but being clever generally gets me in trouble so chose a Boise prefix and number. Once I had a Google phone number, I was asked to forward it to my mobile, home or work phone. So now one number can follow me to any location, phone or mobile device. My iPhone now has 2 phone numbers, one that came with the iPhone and now the Google number. I also have 2 different voice mails. One that came with my iPhone service and Google voice mail. It gets better, Google transcribes any voice ma

Enterprise 2.0 and Mobile Software Applications

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The term Enterprise 2.0 is receiving a lot of press these days (see definition of Enterprise 2.0 ). In this article we are going to discuss possible use cases for Enterprise 2.0 in the context of enterprise mobile applications. Carl Frappaolo and Dan Keldsen defined Enterprise 2.0 in this way, "a system of web based technologies that provide rapid and agile collaboration (kudos for buzz words), information sharing, emergence and integration capabilities in the extended enterprise." The bottom line, unstructured information sharing tools for use by the enterprise. Many of the online references to Enterprise 2.0 are referring to intranet or internal company communications. Since mobility is more interesting, let's focus on how Enterprise 2.0 could be used external to the company in a B2B (business to business) context. OK, an EnterpriseBook instead of a FaceBook. What information would one company like to share with another? Hummm...location of job sites, upcoming projects,

Barcode Scans and Prices on Mobile Handheld Computers and Smart Phones

Last week I wrote an article pondering the benefits of using my iPhone to capture the bar code on grocery store products, using the integrated digital camera, and then have my iPhone use its GPS coordinates to look at the prices of this product in other grocery store locations that are close to mine. In the comments part of that article, I received some good feedback from industry veterans identifying some of the challenges to accomplishing that dream. For example grocery stores don't want you shopping around for other products so don't publish their prices, and grocery stores don't want the food manufacturers promoting their products at other locations. I did receive some links to software companies that are taking steps in that direction. Here is one link from Pic2Shop for your reference. *********************************************** Author Kevin Benedict Independent Mobile Strategy, Sales and Marketing Consultant www.linkedin.com/in/kevinbenedict http://mobileent