On Tuesday, August 5, 2008 the Wall Street Journal published an article called Ringing Up Business With iPhone Applications by Raymund Flandez. In this article, an example of a business applications is a set of medical flashcards that work on iPhones. They also suggest these business applications, at $39.00 are expensive. OK...let's talk.
Real mobile business applications are extensions of key business applications that are run in the office. These mobile business applications enable you to integrate mobile devices with large, complex database applications that include workflow automation, database queries and business automation. The challenge that Apple has today is that their software SDK (software development kit) does not include synchronization technology that enables software developers to easily move data between a database applications in the office and the iPhone.
Another criticism I have for this article is suggesting that $39.00 for a business application is expensive. Expensive is of course relative, but significant business applications can often be worth $39,000-$390,000 to companies that can automate and mobilize their mobile users.
- Kevin Benedict